Brand | JUHAYNA |
Product/Service | DRINK |
Entrant | DDB EGYPT Cairo, EGYPT |
Category | Fast Moving Consumer Goods |
Idea Creation
|
DDB EGYPT Cairo, EGYPT
|
Write a short summary of what happens in the film.
A disgruntled employee wishes to move his desk next to the window, closer to the balcony and fresh air. He approaches his boss for the millionth time in the same week to bring up this issue, the boss snaps at his urging him to wait a week until they move offices. The employee is adamant on moving his desk, he is fixated on the idea in a comedic, dramatic and exaggerated way. The boss urges him to relax and let it go, as they are moving soon and he’ll have a better space then.
Cultural/Context information for the jury.
Offices in Egyptian C class employment are usually crowded and now very high end. Egyptians enjoy being in pleasant settings, and so sitting next to a window or balcony would make a big difference in an employee's life. The manager/employee relationships in Egypt are usually quite amicale and friendly, this means that the employees would b able to approach their bosses easily with concerns no matter how big or small. This is a good example, moving your desk a few meters to the left or right. The manager understands the employee’s concern, and tries to reach a compromise without dismissing it as unimportant.
Credits
Akram Negm |
DDB |
Creative Director |
Hashem El-Sokary |
DDB |
Creative Director |
Yasmin Emad |
DDB |
Copywriter |
Mahmoud Tag |
DDB |
Art Director |
Ahmed Tarek |
DDB |
Managing Partner |
Basel El-Deeb |
TNA |
Managing Partner |
Shahira Akel |
DDB |
Managing Director |
Cherry Wahdan |
DDB |
Client Servicing Director |
Amr Nour El-Dien |
DDB |
Account Manager |
Haitham Abu Samra |
NA |
Director |
Mihai Marius |
Na |
DOP |
Mahmoud Khattab |
TNP |
Head of Production |
Islam Hassan |
NA |
Art Director |
Hager Ewais |
TNP |
Agency Producer |
Amr Junior |
NA |
Post Production |
Mohamed Saeed |
NA |
Production Manager |
Sami Nassar |
Na |
Grading |
Ehab Gohar |
Na |
Editor |
Khaled Azzam |
Na |
Stylist |
Islam hassieb |
NA |
Sound Design |
Wael Darwish |
NA |
Product Shot DOP |
Heba Naem |
NA |
Product shot Art Director |