2019 Winners & Shortlists


CategoryFast Moving Consumer Goods
Idea Creation DDB EGYPT Cairo, EGYPT

Write a short summary of what happens in the film.

A disgruntled employee wishes to move his desk next to the window, closer to the balcony and fresh air. He approaches his boss for the millionth time in the same week to bring up this issue, the boss snaps at his urging him to wait a week until they move offices. The employee is adamant on moving his desk, he is fixated on the idea in a comedic, dramatic and exaggerated way. The boss urges him to relax and let it go, as they are moving soon and he’ll have a better space then.

Cultural/Context information for the jury.

Offices in Egyptian C class employment are usually crowded and now very high end. Egyptians enjoy being in pleasant settings, and so sitting next to a window or balcony would make a big difference in an employee's life. The manager/employee relationships in Egypt are usually quite amicale and friendly, this means that the employees would b able to approach their bosses easily with concerns no matter how big or small. This is a good example, moving your desk a few meters to the left or right. The manager understands the employee’s concern, and tries to reach a compromise without dismissing it as unimportant.


Name Company Role
Akram Negm DDB Creative Director
Hashem El-Sokary DDB Creative Director
Yasmin Emad DDB Copywriter
Mahmoud Tag DDB Art Director
Ahmed Tarek DDB Managing Partner
Basel El-Deeb TNA Managing Partner
Shahira Akel DDB Managing Director
Cherry Wahdan DDB Client Servicing Director
Amr Nour El-Dien DDB Account Manager
Haitham Abu Samra NA Director
Mihai Marius Na DOP
Mahmoud Khattab TNP Head of Production
Islam Hassan NA Art Director
Hager Ewais TNP Agency Producer
Amr Junior NA Post Production
Mohamed Saeed NA Production Manager
Sami Nassar Na Grading
Ehab Gohar Na Editor
Khaled Azzam Na Stylist
Islam hassieb NA Sound Design
Wael Darwish NA Product Shot DOP
Heba Naem NA Product shot Art Director