Brand | JUHAYNA |
Product/Service | DRINK |
Entrant | DDB EGYPT Cairo, EGYPT |
Category | Fast Moving Consumer Goods |
Idea Creation
|
DDB EGYPT Cairo, EGYPT
|
Write a short summary of what happens in the film.
A man has a peculiar condition where hair is growing in irregular parts of his body. The doctors are perplexed by his condition, and seemingly unsure as to how they should deal with it. More so, they do not seem confident in their ability to remedy the situation. The boys reactions and situation are presented in an extremely comedic manner, he seems visibly concerned about his well-being ad health and safety. The proficient anesthesiologist is not available on shift, only Dr Sharaf is left, whose medical abilities they seem skeptical of. The final decision - after a hilarious patient inspection - is to go on with the procedure regardless of the outcome.
Cultural/Context information for the jury.
Hospitals in Egypt are generally a little but chaotic - in terms of administration as well as organization - Doctors are very trusted and qualified however the system does not help. Generally, another insight is that Egyptians are usually optimistic about the outcome of seemingly hopeless situations, therefore the decision to operate anyway despite their lack of understanding of the patient’s problem.
Credits
Akram Negm |
DDB |
Creative Director |
Hashem El-Sokary |
DDB |
Creative Director |
Yasmin Emad |
DDB |
Copywriter |
Mahmoud Tag |
DDB |
Art Director |
Ahmed Tarek |
DDB |
Managing Partner |
Basel El-Deeb |
TNA |
Managing Partner |
Shahira Akel |
DDB |
Managing Director |
Cherry Wahdan |
DDB |
Client Servicing Director |
Amr Nour El-Dien |
DDB |
Account Manager |
Haitham Abu Samra |
NA |
Director |
Mihai Marius |
Na |
DOP |
Islam Hassan |
NA |
Art Director |
Mahmoud Khattab |
TNP |
Head of Production |
Hager Ewais |
TNP |
Agency Producer |
Amr Junior |
NA |
Post Production |
Mohamed Saeed |
NA |
Production Manager |
Sami Nassar |
Na |
Grading |
Ehab Gohar |
Na |
Editor |
Khaled Azzam |
Na |
Stylist |
Islam hassieb |
NA |
Sound Design |
Wael Darwish |
NA |
Product Shot DOP |
Heba Naem |
NA |
Product shot Art Director |