BMW CONTEMPORARY "HER LEGACY"
Brand | BMW MIDDLE EAST |
Product/Service | BMW 8 SERIES |
Entrant | SERVICEPLAN Dubai, UNITED ARAB EMIRATES |
Category | Durable Consumer Goods, including Cars |
Idea Creation
|
SERVICEPLAN Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
ZENITH Dubai, UNITED ARAB EMIRATES
|
Production
|
NEVEREST München, GERMANY
|
Additional Company
|
IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film.
This is a series of 5 webisodes.
The first film introduces the main artist, who also serves as a mentor to the 3 upcoming artists. The following 3 webisodes introduces her proteges – the Photographer, the Light artist and the Calligrapher.
In the build up to the main film, each of the artists talk about what inspires them and why it’s important for women artists to leave behind a legacy for the next generation. We also see them collaborating on their art piece of Legacy.
The final film shows the artists prepping in studio to create their art.
As the lights go out, a BMW 8 Series drifts its way over a cordoned off race track, as the driver follows directions laid out by the artists. The lights of the car form a piece of Arabic Calligraphy using long exposure photography to create a light-painting of the word ‘INSPIRE’.
Cultural/Context information for the jury.
Women in the region have always had a profound impact in the field of arts and creativity. Yet, they have never been given a platform to show their individuality or personal take on the "legacy" they wish to build. Our campaign portrays them as not just women and not just artist but as "women artists", who have a voice and expression of their own. Our campaign brings out the deep insight of a collective art heritage that women in the region share with their families and nation, that have supported them into being better, true, original progressives.
Credits
Jason Romeyko |
Serviceplan |
Global Executive Creative Director |
Wayne Fernandes |
Serviceplan Middle East |
Associate Creative Director |
Victor Farias |
Serviceplan Middle East |
Associate Creative Director |
Moe Jawhar |
Serviceplan Middle East |
Executive Creative Director |
Khalil Haddad |
Serviceplan Middle East |
Head Of Arabic Copy |
Ona Linda Johnson |
Serviceplan Middle East |
Account Director |
Sarah Musa |
Serviceplan Middle East |
Senior Account Manager |
Natalie Shardan |
Serviceplan Middle East |
General Manager |
Frances Valerie Bonifacio |
Serviceplan Middle East |
Head Of Strategy |
Kunal Ghosh |
Serviceplan Middle East |
Senior Strategist |
Chido Janet Samkange |
Serviceplan Middle East |
Senior Social Media Executive |
Linus Ewers |
Neverest |
Director |
Roman Prochnow |
Neverest |
Producer |
Anett Grunbeck |
Neverest |
Executive Producer |
Estefania Luque Diaz |
Serviceplan Middle East |
Video Content Producer |
Nassima El Mounfalouti |
Zenith Media |
Account Director |
Rita Kteiche |
Zenith Media |
Senior Media Manager |
Hisham Salem |
Zenith Media |
Media Manager |
Petra Ahwach |
Zenith Media |
Media Manager |
Links
Video URL