2019 Winners & Shortlists

THE SWORD

BrandPEPSICO
Product/ServiceMIRINDA
EntrantIMPACT BBDO Beirut, LEBANON
CategoryDrinks
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film.

A magician makes a dramatic entrance on stage, pointing his finger around the audience to select a volunteer for his next act. He chooses a young guy, who is encouraged by his friends to go up on stage. The guy takes a sip of Mirinda and walks into a magic box. With a grand gesture, the magician swiftly inserts a sword into the box. The guy screams and shrieks, causing the magician, his assistant, and the audience to gasp in horror and panic. The magician faints, meanwhile his assistant panics to open the box to check on the guy, who steps out laughing hysterically. The assistant and audience realize that the guy has pulled a prank on the magician. The film cuts to a pack shot of Mirinda bottles with the line “Free your fun side” and then closes with the protagonist taking a bow with the magician.

Credits

Name Company Role
DANI RICHA Impact BBDO Chief Executive Officer
ANGELO EL CHAMI IMPACT BBDO LEBANON Executive Creative Director
LARA JUBEILY IMPACT BBDO LEBANON COPYWRITER
MELISSA CHAMOUN IMPACT BBDO LEBANON COPYWRITER
RAWAD KEYROUZ IMPACT BBDO LEBANON TV PRODUCER
ANDRE CHAMMAS FREELANCE DIRECTOR
PIERRE MOUARKECH FREELANCE Director Of Photography
PAUL SHEARER Impact BBDO Dubai Chief Creative Officer
EMILE TABANJI IMPACT BBDO LEBANON MANAGING DIRECTOR