2019 Winners & Shortlists

DON'T LEAVE LOVE TO CHANCE

BrandOLX
Product/ServiceVEHICLES
EntrantIMPACT BBDO Beirut, LEBANON
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production IMPACT BBDO Beirut, LEBANON

Write a short summary of what happens in the film.

The film opens with a guy standing in a gloomy garage. He begins to narrate his story to camera about a past relationship he was in. He unveils that the relationship was great, but suddenly deteriorated because things began to change to the point of no return. He is interrupted by a mechanic working on a car, who tells his partner to point the flash bulb towards him. The mood of the protagonist changes as he reveals that he sold his previous car and that this time he is not leaving things for change, so he’s buying a new one with the “Inspect My Car” service from OLX. The film ends an OLX application animation and call to action to book an inspection.

Cultural/Context information for the jury.

In the Arabic language, unlike English, cars are referred to in He/She pronouns - A car is referred to as a “She”, whereas an SUV or 4x4 is referred to as a “He”.

Credits

Name Company Role
DANI RICHA Impact BBDO Chief Executive Officer
ANGELO EL CHAMI IMPACT BBDO LEBANON EXECUTIVE CREATIVE DIRECTOR
CHRIS JABRE IMPACT BBDO LEBANON DIGITAL CREATIVE DIRECTOR
CHRIS JABRE IMPACT BBDO LEBANON Creative Director
MELISSA CHAMOUN IMPACT BBDO LEBANON COPYWRITER
LARA JUBEILY IMPACT BBDO LEBANON COPYWRITER
MARWAN MNEIMNEH IMPACT BBDO LEBANON ART DIRECTOR
LAMA HALIMEH IMPACT BBDO LEBANON ACCOUNT EXECUTIVE
RAWAD KEYROUZ IMPACT BBDO LEBANON TV PRODUCER
HIRAM NAMAN IMPACT BBDO LEBANON REGIONAL PRODUCER
RAMY TANNOUS IMPACT BBDO LEBANON MULTIMEDIA SPECIALIST
SAMIR SYRIANI FREELANCE DIRECTOR
PIERRE MOUARKECH FREELANCE Director Of Photography
PAUL SHEARER Impact BBDO Dubai Chief Creative Officer
EMILE TABANJI IMPACT BBDO LEBANON MANAGING DIRECTOR
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