DON'T LEAVE LOVE TO CHANCE
Brand | OLX |
Product/Service | VEHICLES |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Retail, e-Commerce, Restaurants & Fast Food Chains |
Idea Creation
|
IMPACT BBDO Beirut, LEBANON
|
Idea Creation 2
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
IMPACT BBDO Beirut, LEBANON
|
Write a short summary of what happens in the film.
The film opens with a guy standing in a gloomy garage. He begins to narrate his story to camera about a past relationship he was in. He unveils that the relationship was great, but suddenly deteriorated because things began to change to the point of no return. He is interrupted by a mechanic working on a car, who tells his partner to point the flash bulb towards him. The mood of the protagonist changes as he reveals that he sold his previous car and that this time he is not leaving things for change, so he’s buying a new one with the “Inspect My Car” service from OLX. The film ends an OLX application animation and call to action to book an inspection.
Cultural/Context information for the jury.
In the Arabic language, unlike English, cars are referred to in He/She pronouns - A car is referred to as a “She”, whereas an SUV or 4x4 is referred to as a “He”.
Credits
DANI RICHA |
Impact BBDO |
Chief Executive Officer |
ANGELO EL CHAMI |
IMPACT BBDO LEBANON |
EXECUTIVE CREATIVE DIRECTOR |
CHRIS JABRE |
IMPACT BBDO LEBANON |
DIGITAL CREATIVE DIRECTOR |
CHRIS JABRE |
IMPACT BBDO LEBANON |
Creative Director |
MELISSA CHAMOUN |
IMPACT BBDO LEBANON |
COPYWRITER |
LARA JUBEILY |
IMPACT BBDO LEBANON |
COPYWRITER |
MARWAN MNEIMNEH |
IMPACT BBDO LEBANON |
ART DIRECTOR |
LAMA HALIMEH |
IMPACT BBDO LEBANON |
ACCOUNT EXECUTIVE |
RAWAD KEYROUZ |
IMPACT BBDO LEBANON |
TV PRODUCER |
HIRAM NAMAN |
IMPACT BBDO LEBANON |
REGIONAL PRODUCER |
RAMY TANNOUS |
IMPACT BBDO LEBANON |
MULTIMEDIA SPECIALIST |
SAMIR SYRIANI |
FREELANCE |
DIRECTOR |
PIERRE MOUARKECH |
FREELANCE |
Director Of Photography |
PAUL SHEARER |
Impact BBDO Dubai |
Chief Creative Officer |
EMILE TABANJI |
IMPACT BBDO LEBANON |
MANAGING DIRECTOR |
Links
Social Media URL