Brand | OLX |
Product/Service | VEHICLES |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Retail, e-Commerce, Restaurants & Fast Food Chains |
Idea Creation
|
IMPACT BBDO Beirut, LEBANON
|
Idea Creation 2
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
IMPACT BBDO Beirut, LEBANON
|
Write a short summary of what happens in the film.
The film opens with a close up of a young man seated in his car. It is dark and raining outside, as the man somberly talks directly to the camera about his struggles with finding “the one”. As his story takes an optimistic turn about him downloading an app and finding “the one”, he is interrupted by his girlfriend, who has been seated next to him the entire time, asking him if he’s done talking so that they can go have dinner. The guy wraps up his monologue, revealing that what he’s been looking for is the perfect car, which he found on the OLX application. The film ends with an OLX application animation and call to action to download the app and discover thousands of cars to choose from.
Cultural/Context information for the jury.
In the Arabic language, unlike English, cars are referred to in He/She pronouns - A car is referred to as a “She”, whereas an SUV or 4x4 is referred to as a “He”.
Credits
DANI RICHA |
Impact BBDO |
Chief Executive Officer |
ANGELO EL CHAMI |
IMPACT BBDO LEBANON |
Executive Creative Director |
CHRIS JABRE |
IMPACT BBDO LEBANON |
Creative Director |
MELISSA CHAMOUN |
IMPACT BBDO LEBANON |
COPYWRITER |
LARA JUBEILY |
IMPACT BBDO LEBANON |
COPYWRITER |
MARWAN MNEIMNEH |
IMPACT BBDO LEBANON |
ART DIRECTOR |
LAMA HALIMEH |
IMPACT BBDO LEBANON |
Account Executive |
RAWAD KEYROUZ |
IMPACT BBDO LEBANON |
TV PRODUCER |
HIRAM NAMAN |
IMPACT BBDO LEBANON |
REGIONAL PRODUCER |
RAMY TANNOUS |
IMPACT BBDO LEBANON |
MULTIMEDIA SPECIALIST |
SAMIR SYRIANI |
FREELANCE |
DIRECTOR |
PIERRE MOUARKECH |
FREELANCE |
Director Of Photography |
PAUL SHEARER |
Impact BBDO Dubai |
Chief Creative Officer |
EMILE TABANJI |
IMPACT BBDO LEBANON |
MANAGING DIRECTOR |
Links
Social Media URL