Brand | OLX |
Product/Service | VEHICLES |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Retail, e-Commerce, Restaurants & Fast Food Chains |
Idea Creation
|
IMPACT BBDO Beirut, LEBANON
|
Idea Creation 2
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
IMPACT BBDO Beirut, LEBANON
|
Write a short summary of what happens in the film.
The film opens with a close up of a girl’s hands holding a Polaroid picture of a guy standing next to an SUV vehicle. The camera expands, and we see the girl, sitting in her bed, emotionally narrating to the camera her first love experience. Just as she reveals that she, hesitantly, had to break-up with “him” to go study abroad, she is interrupted by her mother who draws the curtains open and asks her to get up and clean her room. The girl then reveals that she was able to promptly sell her on OLX. The film closes with the OLX application animation and call to action to download the app.
Cultural/Context information for the jury.
In the Arabic language, unlike English, cars are referred to in He/She pronouns - A car is referred to as a “She”, whereas an SUV or 4x4 is referred to as a “He”.
Credits
DANI RICHA |
Impact BBDO |
Chief Executive Officer |
ANGELO EL CHAMI |
IMPACT BBDO LEBANON |
Executive Creative Director |
CHRIS JABRE |
IMPACT BBDO LEBANON |
Creative Director |
MELISSA CHAMOUN |
IMPACT BBDO LEBANON |
COPYWRITER |
LARA JUBEILY |
IMPACT BBDO LEBANON |
COPYWRITER |
MARWAN MNEIMNEH |
IMPACT BBDO LEBANON |
ART DIRECTOR |
LAMA HALIMEH |
IMPACT BBDO LEBANON |
Account Executive |
RAWAD KEYROUZ |
IMPACT BBDO LEBANON |
TV PRODUCER |
HIRAM NAMAN |
IMPACT BBDO LEBANON |
REGIONAL PRODUCER |
RAMY TANNOUS |
IMPACT BBDO LEBANON |
MULTIMEDIA SPECIALIST |
SAMIR SYRIANI |
FREELANCE |
DIRECTOR |
PIERRE MOUARKECH |
FREELANCE |
Director Of Photography |
PAUL SHEARER |
Impact BBDO Dubai |
Chief Creative Officer |
EMILE TABANJI |
IMPACT BBDO LEBANON |
MANAGING DIRECTOR |
Links
Social Media URL