Brand | VOLKSWAGEN MIDDLE EAST |
Product/Service | VOLKSWAGEN |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Durable Consumer Goods, including Cars |
Idea Creation
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film.
We see a woman out on a late-night drive, enjoying the calm, quiet, solitude of the road that she has all to herself. Cruising through empty city streets with an understated freedom. Only her thoughts keep her company in this ordinary yet beautiful driving moment.
Cultural/Context information for the jury.
Last year, Saudi Arabia lifted a decades-old ban that prohibited women from driving. A lot of brands and mainstream media rushed to put Saudi women in the spotlight without considering their circumstances.
Meanwhile, a lot of first-time drivers were understandably nervous, while some experienced drivers were apprehensive. The world was watching. And many were just waiting to point out their tiniest mistakes. The roads had never been more divisive.
Volkswagen wanted to reassure and welcome Saudi women to the driver’s seat, without making them feel any different.
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Chief Creative Officer |
Hugo Rochette |
Memac Ogilvy Dubai |
Art Director |
Roberta Totaro |
Memac Ogilvy Dubai |
Art Director |
Aditya Hariharan |
Memac Ogilvy Dubai |
Copywriter |
Tiago Cortez |
Memac Ogilvy Dubai |
Copywriter |
Maya ElKai |
Memac Ogilvy Dubai |
Copywriter |
Atul Shenoy |
Memac Ogilvy Dubai |
Business Director |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Maha Najem |
Memac Ogilvy Dubai |
Account Manager |
Raaed Rahmat |
Memac Ogilvy Dubai |
Account Executive |
Luke Morris |
Memac Ogilvy Dubai |
Head of Production |
Mannu Singh |
Boomtown Productions |
Post Producer |
Shane Martin |
Boomtown Productions |
Executive Producer |
Daniel Kilalea |
Boomtown Productions |
Producer |
Neda Ahmed |
Cold-Cutz |
Editor |
George Manolopoulos |
EvniaVFX |
Online Editor |
Suresh Nair |
Boomtown Productions |
Online Editor |
Dan Mitre |
Freelance |
Grading |
Jamie Ryan |
Freelance |
Original Composition Score |
Alex Tao |
Freelance |
Original Song |
Sune Sorenson |
Freelance |
Director |
Michal Dabal |
Freelance |
Director Of Photography |
Amin Soltani |
Freelance |
Agency Producer |
Anja Petrovski |
Volkswagen Middle East |
Senior Brand Communication Manager |
Bruno Gisquet |
Volkswagen Middle East |
Head of Marketing |
Madlen Gruschk |
Volkswagen Middle East |
Retail Marketing Manager |
Links
Social Media URL