2019 Winners & Shortlists

YAPI KREDI - DRUMMER RABBIT

BrandYAPI KREDI
Product/ServiceRETINA LOGIN
EntrantPUNCH BBDO Istanbul, TURKEY
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation PUNCH Istanbul, TURKEY
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production KRAKEN ISTANBUL, TURKEY

Write a short summary of what happens in the film.

The film takes place on a login screen where a user repeatedly types and gets his password wrong. The animal in the password transforms with each wrong attempt as the frustration takes over, introducing Retina ID as a better and faster way to login.

Cultural/Context information for the jury.

People are bad at remembering their passwords. They get frustrated when they remember the password wrong. That is why Yapi Kredi became the first bank in Europe to add Retina ID as a login option to its digital banking app introducing a faster and easier way to login. Most people in Turkey use animal names in their passwords. The trend is also true for the world with pet names being the most used* password for login. *source: https://www.itproportal.com/2013/08/01/google-reveals-top-10-popular-passwords-pets-lead-the-pack/

Credits

Name Company Role
Ali Musa Paca Punch BBDO Chief Creative Officer
Mert Senturk Punch BBDO Creative Director
Koray Ozturk Punch BBDO Vice President
Asli Filis Punch BBDO Art Director
Mehmet G├╝ven Punch BBBO Copywriter
Paul Shearer Impact BBDO Chief Creative Officer
Links
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