THE CAFE AROUND THE CORNER / EPISODE 2
Brand | BANK AUDI |
Product/Service | DIGITAL SOLUTIONS/CHANNELS |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Branded Content & Entertainment Film |
Idea Creation
|
LEO BURNETT BEIRUT, LEBANON
|
Media Placement
|
STARCOM Beirut, LEBANON
|
Production
|
LEO BURNETT BEIRUT, LEBANON
|
Production 2
|
M&M Beirut, LEBANON
|
Write a short summary of what happens in the film.
Café El Hay is a Lebanese 6-part web series, about the bond between a group of millennial friends who overcome obstacles together with the aid of their diverse potential and Bank Audi’s digital solutions.
The story follows our hero Jad who, with his grandfather, manages a neighborhood café in Beirut. Jad is surrounded by his close and loyal friends. The Café for them is more than a just a meeting point, it holds a legacy of Beirut’s glory days where artists/thinkers/intellectuals used to meet to improve their communities. They constantly aim at growing the potential of the Café through ideas that represent them and their generation.
The ambitions of our young crew are disrupted by an eviction order orchestrated by the land owner, and a mysterious business woman.
Jad and his friends will have to resort to their ideas to salvage the Café they hold so dear.
Cultural/Context information for the jury.
The Lebanese banking environment still hasn’t entered the 21st century.
Most institutions do not provide digital banking services, our client was one of the first Lebanese banks providing digital solutions to its customers and notably
As a generation, the millennials feel totally disconnected from banks.
They believe that banks do not understand them nor do they recognize their needs.
The millennials do not believe in wasting time of their busy schedules to go to the branch nor do they trust that a bank would ever know how to communicate them.
This is why, to reach out audience, we need to act as an entertainment platform and no longer as a bank. Providing a stage for the youth to write/direct/and act in the first ever web-series produced by a bank.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Executive Creative Director |
Nada Abi Saleh |
Leo Burnett Beirut |
Managing Director |
Diego De Aristegui |
Leo Burnett Beirut |
Account/Planning Director |
Odile Riachi |
Leo Burnett Beirut |
Creative Director |
Wassim Olabi |
Leo Burnett Beirut |
Senior Art Director |
Grace Kassab |
Leo Burnett Beirut |
Senior Arabic Copywriter |
Cedric Comair |
Leo Burnett Beirut |
Communication Manager |
Nour Zahar |
Leo Burnett Beirut |
Communication Executive |
Mariam Basma |
Leo Burnett Beirut |
Junior English Copywriter |
Jennyfer Harb |
Leo Burnett Beirut |
Digital Palnner |
Rawan Badr |
Leo Burnett Beirut |
Digital Community Manager |
Lea Baddour |
Leo Burnett Beirut |
Digital Designer |
Nancy Rose Haddad |
Leo Burnett Beirut |
Editor |
Karen Maroun |
Leo Burnett Beirut |
Editor |
Marilynn Daher |
Leo Burnett Beirut |
Art Director |
Gabriel Abou Daher |
Leo Burnett Beirut |
Head of TV Production |
Zeina Mokdad |
Leo Burnett Beirut |
AV Production Manager |
Links
Website URL