Brand | SABB: SAUDI ARABIAN BRITISH BANK |
Product/Service | CSR |
Entrant | LEO BURNETT Riyadh, SAUDI ARABIA |
Category | Branded Content & Entertainment Film |
Idea Creation
|
LEO BURNETT Riyadh, SAUDI ARABIA
|
Media Placement
|
OMD Riyadh, SAUDI ARABIA
|
Production
|
LEO BURNETT Riyadh, SAUDI ARABIA
|
Write a short summary of what happens in the film.
The dramatic animation film tackles a story derived from the Saudi community represented by a young orphan named “Arwa”. Arwa has big aspirations one of which is going to school but her financial status as an orphan forbids her of doing so as she cannot afford the cost of school stationeries.
Cultural/Context information for the jury.
In Saudi Arabia public schools are free nationwide but school supplies are not. In September 2018 alone, the stationery sector gained 300% revenue during the back to school season –http://saudigazette.com.sa/article/542245. In addition, with the new reforms and challenging economic situation that Saudi Arabia is currently passing through, it is becoming increasingly difficult on the public to cope with all these expenses whereas the school supplies constitute to 4% of an average monthly salary in Saudi Arabia. On the other hand, orphans are suffering even more which is leading their underprivileged education due to the increasing price toll of school supplies.
Credits
Bechara Mouzannar |
Leo Burnett Mena |
Chief Creative Officer |
George Maktabi |
Publicis communications KSA |
Chief Operating Officer |
Mohammad Bahmishan |
Leo Burnett ksa |
Reginal ECD |
Mazen Mitri |
Leo Burnett ksa |
Managing Director |
Waleed Hmeidan |
Leo Burnett ksa |
Group Account Director |
Omar Batayyah |
SABB |
Head of Marketing & Research |
Khaled Faheem |
SABB |
Senior Marketing Manager - RBWM Communications |
Mohammed Al Saadoun |
SABB |
Marketing Manager |
Ammar Ramadan |
Freelancer |
Writer and Singer |
Links
Video URL