Brand | EGBANK |
Product/Service | EGBANK |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Financial Products & Services |
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
Media Placement
|
RESULTS MEDIA SERVICES Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film.
We all know Oufa from the first Ramadan campaign where he was unaccounted for among his family members, Now Oufa is a fresh graduate who starts his first job in a company thinking that he will turn things around for himself & that his colleagues will start treating him as a responsible adult, little did he know that he will be labeled as “The new guy” & his worst fear starts all over again, but this time it’s his colleagues who don’t acknowledge him.
Cultural/Context information for the jury.
Given that 60% of the Egyptian population is under the age of 30, most of them are fresh graduates who apply for jobs & are ready to be treated as responsible grown ups, but starting your first job is the toughest, all your colleagues know you have no prior experience, all your participation efforts will be taken for granted even if you are right, and it will take a long time for you to be accounted for.
EGBANK knew how to tackle the youths’ professional life issues & relate to them for the second year in a row, but this time by launching MINT; a workshop for new & fresh business ideas by the youths, lead by marketing & financial experts who help the young entrepreneurs to turn their idea into a successful business.
Credits
Amr Haddad |
FP7/CAI |
Creative Director |
Omar Radwan |
FP7/CAI |
Senior Copywriter |
Ziad El Samahy |
FP7/CAI |
Senior Art Director |
Hisham Nagi |
FP7/CAI |
Business Director |
Hatem el Rashidi |
FP7/CAI |
Senior Account Manager |
Engy Yasser |
FP7/CAI |
Account Executive |
Naila Fattouh |
FP7/CAI |
Head Of Strategy |
Sabrina El Ghoneimi |
FP7/CAI |
Senior Strategist |
Ashraf Hosafy |
FP7/CAI |
Senior Agency Producer |
Ali Ali |
Good People |
Director |
Pierre Mouarkech |
Good People |
DOP |
Assem Ali |
Good People |
Art Director |
Khaled Zaki |
Good People |
Executive Producer |
Mahmoud Derbala |
Good People |
Producer |
Karim Mira |
Lizard |
Colorist |
Amr Rabee |
Lizard |
Editor |
Sary Hany |
Key 66 Productions |
Music composer |
Nada Adel |
Good People |
Stylist |
Ahmed Mohy |
Good People |
Casting Director |
Renad Tarek |
Good People |
Assistant Director |
Donya Refaat |
Good People |
Post Producer |
Links
Social Media URL