Brand | NESCAFE |
Product/Service | NESCAFE 3IN1 |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Drinks |
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
Media Placement
|
ZENITH Cairo, EGYPT
|
Production
|
FILM CLINIC EXPRESS Cairo, EGYPT
|
Write a short summary of what happens in the film.
A young man in university decides to take his parents and propose to the girl he loves, like any father in-law who wants to make sure his daughter is in safe hands, he asks the student what is he studying, the kid answers he that he’s in computer science and IT, like any Egyptian father he stereotypes the kid that he studies “computers”, the kid tries once to explain the he studies mobile devices programing, the father in-law insists that he studies “computers” so for the second time the kid explains that he studies mobile game programing like android and IOs, but the father still insists that the kid studies computers, and with a little pressure from his bride finally the kid gives up and admits that he studies “computers” just to keep things going.
Cultural/Context information for the jury.
You know that you’re an Egyptian university student when you are stereotyped from the older generation about what you study, for example if you’re a doctor then you definitely have a treatment to anything related to the human body even if you’re just a dermatologist. On top of that the older generation aren’t up-to-date to the modern sophisticated specializations and subdivisions of each major. In this copy, the student is a computer engineer who is specialized in mobile programming and specifically game programing for android and IOS, his father in-law just ignored all that and convinced himself that the kid just studies “combutar”. “Combutar” is the only word the Egyptian parents use to talk about computer science, IT, coding, hardware, software…. etc. for them it’s all just “combutar”.
Credits
Karim Ayesh |
FP7/CAI |
Creative Director |
Alaa El Sheikh |
FP7/CAI |
Senior Copywriter |
Nourhan Moaz |
FP7/CAI |
Senior Art Director |
Sondos Effat |
FP7/CAI |
Head of Account Management |
Nahla Hendy |
FP7/CAI |
Senior Account Director |
Sherine Wassef |
FP7/CAI |
Senior Account Manager |
Nada Adel |
FP7/CAI |
Account Executive |
Naila Fattouh |
FP7/CAI |
Head of Strategy |
Sabrina El Ghoneimi |
FP7/CAI |
Senior Strategist |
Tameem Younes |
Film Clinic Express |
Director |
Hassan Mahfouz |
Film Clinic Express |
Executive Producer |
Mihay |
Film Clinic Express |
DoP |
Assem Ali |
Film Clinic Express |
Art Director |
Ingy El Mor |
Film Clinic Express |
Stylist |
Norah El Khateeb |
Film Clinic Express |
Producer |
Merna Mohsen |
Film Clinic Express |
Assistant Producer |
Omar Abdelrazek |
Film Clinic Express |
Assistant Producer |
Hosny Ali |
The Garage |
Sound Designer |
Karim Mira |
Lizard |
Colorist |
Amr Mohsen |
Aroma |
GFX Artist |
Amr Rabee |
Lizard |
Editor |
Basmaa Goma |
Film Clinic Express |
Line Producer |
Dana Hatem |
Film Clinic Express |
Line Producer |
Links
Social Media URL