2019 Winners & Shortlists


EntrantFP7/CAI Cairo, EGYPT
CategoryFast Moving Consumer Goods
Idea Creation FP7/CAI Cairo, EGYPT
Media Placement MAGNA Cairo, EGYPT

Write a short summary of what happens in the film.

The film shows many Egyptian football fans with different ages, backgrounds and genders with a narrative full of goodbyes. All Egyptian football fans had chosen other International heroes to support in the World Cup because Egypt never makes it, for the previous 28 years these fans got close to these teams, supported them and cheered for them as if they were their own, But when Egypt finally qualified, it was time to say goodbye. These fans recite a poem to gently breakup with these International teams and offer their apologies while showcasing their awesome hair as a bonus.

Cultural/Context information for the jury.

The choice of the word "Al Sheour" "????" in Arabic has two meanings, the first is hair, the second is feelings. For Clear, being a shampoo brand, the Ad represents it as a supporter for both, The sad feelings of lover breaking up with his loved one and the hair of the Egyptian football fan which lead the campaign line to be “ The supporter of the Egyptian fan’s feelings(hair).


Name Company Role
Karim Ayesh FP7/CAI Creative Director
Hussein Diaa FP7/CAI Senior Copywriter
Sherif Fouad FP7/CAI Senior Art Director
Marize Sami FP7/CAI Head of Digital
Yasmin Shehab FP7/CAI Senior Account Manager
Monica Karkousha FP7/CAI Account Executive
Naila Fattouh FP7/CAI Head of Strategy
Sabrina El Ghoneimi FP7/CAI Senior Strategist
Heba Radwan FP7/CAI Head of Film Production Department
Moayad El Shenawy FP7/CAI Agency Producer
Khaled Zaki GoodPeople Executive Producer
Ammar Abushady GoodPeople Producer
Donia Refaat GoodPeople Post-Producer
Mohamed Fathy GoodPeople Director
Ahmed Tahoun GoodPeople DoP
Karim Mira Lizard Colorist
Amr Rabee Lizard Editor
Hosny Ali The Garage Sound Engineer
Video URL