Brand | UNILEVER |
Product/Service | CLEAR |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Fast Moving Consumer Goods |
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
Media Placement
|
MAGNA Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film.
The film shows many Egyptian football fans with different ages, backgrounds and genders with a narrative full of goodbyes. All Egyptian football fans had chosen other International heroes to support in the World Cup because Egypt never makes it, for the previous 28 years these fans got close to these teams, supported them and cheered for them as if they were their own, But when Egypt finally qualified, it was time to say goodbye.
These fans recite a poem to gently breakup with these International teams and offer their apologies while showcasing their awesome hair as a bonus.
Cultural/Context information for the jury.
The choice of the word "Al Sheour" "????" in Arabic has two meanings, the first is hair, the second is feelings. For Clear, being a shampoo brand, the Ad represents it as a supporter for both, The sad feelings of lover breaking up with his loved one and the hair of the Egyptian football fan which lead the campaign line to be “ The supporter of the Egyptian fan’s feelings(hair).
Credits
Karim Ayesh |
FP7/CAI |
Creative Director |
Hussein Diaa |
FP7/CAI |
Senior Copywriter |
Sherif Fouad |
FP7/CAI |
Senior Art Director |
Marize Sami |
FP7/CAI |
Head of Digital |
Yasmin Shehab |
FP7/CAI |
Senior Account Manager |
Monica Karkousha |
FP7/CAI |
Account Executive |
Naila Fattouh |
FP7/CAI |
Head of Strategy |
Sabrina El Ghoneimi |
FP7/CAI |
Senior Strategist |
Heba Radwan |
FP7/CAI |
Head of Film Production Department |
Moayad El Shenawy |
FP7/CAI |
Agency Producer |
Khaled Zaki |
GoodPeople |
Executive Producer |
Ammar Abushady |
GoodPeople |
Producer |
Donia Refaat |
GoodPeople |
Post-Producer |
Mohamed Fathy |
GoodPeople |
Director |
Ahmed Tahoun |
GoodPeople |
DoP |
Karim Mira |
Lizard |
Colorist |
Amr Rabee |
Lizard |
Editor |
Hosny Ali |
The Garage |
Sound Engineer |
Links
Video URL