2019 Winners & Shortlists


EntrantTNA Cairo, EGYPT
CategoryCommercial Public Services
Idea Creation TNA Cairo, EGYPT

Write a short summary of what happens in the film.

The film depicts a modern representation of the Jordanian youth. The ad recognizes the youths’ desire to be spoken to as individuals and not stereotyped and segmented into an audience by focusing on a wide range of unconventional hobbies and interests present among young people in today’s Jordanian society.

Cultural/Context information for the jury.

Young people in Jordan are tired of being spoken to on a brand level and are seeking a more personal and authentic connection. The ad stands out by attempting to break from the current narrative of telecom advertising in Jordan, as it shifts the power back to the youth and encourages them to express themselves more openly.


Name Company Role
Basel El-Deeb TNA Managing Partner
Mostafa Sherif TNA Creative Director
Sevag Der Sarkissian TNA Associate Creative Director
Ragy Baqy TNA Senior Creative Copywriter
Hosam Akil TNA Senior Creative Copywriter
Omar Dawoud TNA Senior Creative Copywriter
Hazem El Saadani TNA Managing Director
Mai El-Attar TNA Business Director
Salma Khairat TNA Account Manager
Hagar Ewais TNP Agency Producer
Mohamed Fathy Good People Director
Sary Hany Key 66 Productions Music Composer
Karim Mira LZRD Grading
Ahmed ElSherbini LZRD Editor
Amr Rabee LZRD Editor
Donia Refaat Good People Producer
Chantal El Haber Good People Producer
Khaled Zaki Good People Producer
Sabine Farah Good People Producer
Ahmed Tahoun Good People Director Of Photography
Video URL