Brand | UMNIAH |
Product/Service | UMNIAH TELECOM |
Entrant | TNA Cairo, EGYPT |
Category | Commercial Public Services |
Idea Creation
|
TNA Cairo, EGYPT
|
Write a short summary of what happens in the film.
The film depicts a modern representation of the Jordanian youth. The ad recognizes the youths’ desire to be spoken to as individuals and not stereotyped and segmented into an audience by focusing on a wide range of unconventional hobbies and interests present among young people in today’s Jordanian society.
Cultural/Context information for the jury.
Young people in Jordan are tired of being spoken to on a brand level and are seeking a more personal and authentic connection. The ad stands out by attempting to break from the current narrative of telecom advertising in Jordan, as it shifts the power back to the youth and encourages them to express themselves more openly.
Credits
Basel El-Deeb |
TNA |
Managing Partner |
Mostafa Sherif |
TNA |
Creative Director |
Sevag Der Sarkissian |
TNA |
Associate Creative Director |
Ragy Baqy |
TNA |
Senior Creative Copywriter |
Hosam Akil |
TNA |
Senior Creative Copywriter |
Omar Dawoud |
TNA |
Senior Creative Copywriter |
Hazem El Saadani |
TNA |
Managing Director |
Mai El-Attar |
TNA |
Business Director |
Salma Khairat |
TNA |
Account Manager |
Hagar Ewais |
TNP |
Agency Producer |
Mohamed Fathy |
Good People |
Director |
Sary Hany |
Key 66 Productions |
Music Composer |
Karim Mira |
LZRD |
Grading |
Ahmed ElSherbini |
LZRD |
Editor |
Amr Rabee |
LZRD |
Editor |
Donia Refaat |
Good People |
Producer |
Chantal El Haber |
Good People |
Producer |
Khaled Zaki |
Good People |
Producer |
Sabine Farah |
Good People |
Producer |
Ahmed Tahoun |
Good People |
Director Of Photography |
Links
Video URL