Brand | K9 CENTRAL DOGS / SNIFF PET ADOPTION |
Product/Service | PET ADOPTION |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Charities & Non-profit |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES
|
Production
|
MAGNET CONNECT Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film.
We open on a SNIFF “football coach” in a pre-match interview, giving a statement about the misconception that “old” dogs can’t learn new tricks.
While the SNIFF coach is answering “journalists” questions about the selection and training process of the dogs, we see snippets of dog players wearing their Classico jerseys and learning new tricks with professional dog trainers.
The coach then finally introduces his “players” one by one. Each of them has been given a nickname inspired by an actual players’ name, Fifigo, Messy, Dogaldo.
In the introduction scenes we see the dogs demonstrating their newly learned skills while the coach’ voiceover highlights their strengths through inside jokes relevant to each player they’ve been nicknamed after.
We then see the message: “Adopt a dog, and let it adopt what you love."
The video ends with the reveal of the dog cast - SNIFF shelter dogs, and their real names.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Oswaldo Sa |
TBWA\RAAD |
Art Director \ ACD |
Pedro Velasquez |
TBWA\RAAD |
Art Director |
Leonardo Konjedic |
TBWA\RAAD |
Copywriter |
Lucas Pimenta |
TBWA\RAAD |
Motion Graphics Designer |
Julio Luengo |
TBWA\RAAD |
Photographer |
Remie Abdo |
TBWA\RAAD |
Head of Planning |
Rifaat Fakih |
TBWA\RAAD |
Strategic Planner |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Alia Fakha |
TBWA\RAAD |
Agency Producer |
Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Nick Davidson |
Magnet Connect |
Director/DOP |
Juan Cernadas |
Magnet Connect |
Second Camera |
Alina Al Hamdani |
Magnet Connect |
Producer |
Anthony Kidd |
Magnet Connect |
Wardrobe/Props Stylist |
Nada Hashish |
Magnet Connect |
BTS Videographer |
Luke Hodges |
Magnet Connect |
Production Assistant/Sound |
Mohsin Moghasudeen |
Magnet Connect |
Camera Assistant |
Links
Video URL