|Entrant||BPG KUWAIT Kuwait City, KUWAIT|
|Category||Financial Products & Services, Commercial Public Services, B2B Products & Services|
BPG KUWAIT Kuwait City, KUWAIT
Write a short summary of what happens in the film.
The film features a series of vignettes that show people in everyday situations, taking photos of their documents, certificates and id card with their smartphone. It's then revealed that with Boubyan Bank's new Digital Murabaha feature, customers can submit the documentation required for their loan application via the bank's app, without taking time out from what they're doing. The film ends with a customer being rushed into hospital, yet still managing to submit his application.
Cultural/Context information for the jury.
'Murabaha' is an Islamic banking term for a specific type of consumer financing. Boubyan Bank's 'Digital Murabaha' feature allowed people to easily apply for this facility online.
The list of paperwork required for any financing in Kuwait is long and tedious, and requires applicants to take time out of their day to gather and submit the documentation. So we showed that with the Digital Murabaha feature, you can apply at anytime, from anywhere.
||Associate Creative Director
||Creative Group Head
||Senior Account Manager