2019 Winners & Shortlists

YOURS FAYROUZ

BrandAHRAM BEVERAGES COMPANY
Product/ServiceFAYROUZ
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryDrinks
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Production J. WALTER THOMPSON CAIRO, EGYPT
Production 2 KAY-OH PRODUCTIONS Giza, EGYPT
Production 3 MONKEYS Cairo, EGYPT

Write a short summary of what happens in the film.

What we see visually is a film without a hero, or without filmed footage. The film is entirely made up of Instagram posts that are real and not staged. Today, we are swung by what we see on social media. People of all ages, sexes and class may want to go to a place or avoid it based on how it is portrayed and who consumes it on social media. So imagine a wheel made of Instagram posts spinning and once we talk about a topic, it quickly spins to that direction then the opposite preference of it by showing a real post of both. This technique will allow us to see whatever trend, of whatever age, and truly liberate people from choices by telling them if you prefer this or that it it totally up to you do not let this dictate what you have to like or hate.

Credits

Name Company Role
Mai Azmy J. Walter Thompson Cairo Managing Director
Salma Hamouda J. Walter Thompson Cairo Executive Director
Sahar Ali J. Walter Thompson Cairo Account Director
Nourhan Walid J. Walter Thompson Cairo Account Manager
Nour Torky J. Walter Thompson Cairo Senior Account Executive
Amir Adib J. Walter Thompson Cairo Planning Director
Mayan Sabry J. Walter Thompson Cairo Creative Planner
Ibrahim Islam J. Walter Thompson Cairo Creative Head
Ahmed Hamdalla J. Walter Thompson Cairo Creative Director
Ahmad El Refaey J. Walter Thompson Associate Creative Director
Ahmad El Abi J. Walter Thompson Senior Art Director
Diana Jebally J. Walter Thompson Cairo Head of TV Production
Hadeer Khaled J. Walter Thompson Cairo Post Producer
Omar Hilal Freelance Director Director
Ahmed Arafa Kay-Oh Executive Producer
Shady Abdel Aziz Kay-Oh Executive Producer
Mohamed El Batity Kay-Oh Line Producer
Ayman Abbas Freelancer Photographer
Amr Khaled Fulltone Music Composer
Mariam Makram Ebid J. Walter Thompson Cairo Copywriter
Mahmoud Ghali Monkeys Visual Effects Supervisor
Ahmed Ghali Monkeys Animation Director
Youssef Ghali Monkeys Art Director
Youssef Ghali Monkeys Art Director
Links
Social Media URL