Brand | ALWALEED PHILANTHROPIES |
Product/Service | CYBER BULLYING |
Entrant | BOLD AGENCY Riyadh, SAUDI ARABIA |
Category | Viral Film |
Idea Creation
|
BOLD AGENCY Riyadh, SAUDI ARABIA
|
Production
|
ARGON PRODUCTION Riyadh, SAUDI ARABIA
|
Write a short summary of what happens in the film.
The film showcases 12-years old Badriyah, breaking down in tears while sharing her suffering and frustration through social media. Badriyah talks about being subjected to bullying continuously in school for her appearance; she elaborates that she has been isolated and made fun of by her peers. Badriyah narrates the kind of scenarios she has to go through on a daily basis and shares the verbal abuse that she has been saturated with, she wonders then if her suffering will ever come to an end or will bullying follow her wherever she goes.
Cultural/Context information for the jury.
Bullying is a social issue that exist widely yet remains unrecognized for lack of awareness towards its lasting negative effect in shaping a character, especially for young kids. It is often unacknowledged under the assumption that it is a passing matter, treated with neglect and discretion, for such issues were believed to be adopted from western cultures.
Nowadays with the wide spread of media platforms, society has become more open and understating of such happenings, yet it is evident that only a smart portion of society possess the mindset for dealing with it, which leads to an urgent need to aware and educate in order to drive solutions and actions.
Credits
Abeer Alessa |
Bold Riyadh |
Co. Founder - General Manager |
Mohamad Baalbaki |
Bold Riyadh |
Co. Founder - ECD |
Rashad Moglbay |
Bold Riyadh |
Director of Strategy |
Ziad Abou Rjeily |
Bold Riyadh |
Creative & Technology Director |
Sarmad Hyder |
Bold Riyadh |
Business Director |
Christine Helal |
Bold Riyadh |
Account Manager |
Nada Fallatah |
Bold Riyadh |
Senior Copywriter |
Basma Al Harbi |
Bold Riyadh |
Account Planner |
Ata Albehany |
Bold Riyadh |
3D & Animation Artist |
Joyce Abou Rjeily |
Bold Riyadh |
Creative Technologist |
Aljoharah Alrasheed |
Bold Riyadh |
Senior Art Director |
Noha Shorafa |
Bold Riyadh |
Account Executive |
Suad Zain |
Bold Riyadh |
Graphic Designer |
Rasha Al Saleh |
Bold Riyadh |
Graphic Designer |
Links
Website URL