Brand | LITTLE ANGELS ANIMAL RESCUE LEAGUE |
Product/Service | LITTLE ANGELS AWARENESS CAMPAIGN |
Entrant | DDB DUBAI, UNITED ARAB EMIRATES |
Category | Charities & Non-profit |
Idea Creation
|
DDB DUBAI, UNITED ARAB EMIRATES
|
Production
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MANGO JAM STUDIO Dubai, UNITED ARAB EMIRATES
|
Production 2
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THE FARM Dubai, UNITED ARAB EMIRATES
|
Production 3
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PIXEL HOUSE Dubai, UNITED ARAB EMIRATES
|
Production 4
|
EVOLUTION ARTS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film.
Over the last few years, there has been a huge increase in the number of abandoned pets across the UAE. A figure that keeps increasing year on year.
To raise awareness about the importance of adopting animals responsibly and humanely, we made a film that shows how an abandoned pet experiences severe bouts of anxiety, depression, and loneliness.
Cultural/Context information for the jury.
In the UAE there has been a high incidence of people abandoning their pets.
In December, 2018, The Ministry Of Climate Change & Environment introduced a law making it illegal for owners to abandon their pets.
This film was made to raise awareness of the trauma and anxiety abandoned animals go through.
Credits
ECD & Art Director : Firas Medrows Account Management : Hend Raafat , Insaf Bennis Art Director & Writer : Ahmed Otaibi Group Creative Director & Writer : Zahir Mirza |
DDB Dubai |
Executive Creative Director |
Yasmin Sheikh |
DDB Dubai |
Agency Producer |
Ashish Varghese |
DDB Dubai |
Director |
Elias Trad |
Freelancer |
DOP |
Ashish Varghese |
DDB Dubai |
Executive Producer |
Ashwin Menon |
Freelancer |
Line Producer |
Links
Social Media URL