2019 Winners & Shortlists

AXE | TOO MANY THOUGHTS

Short List
BrandAXE
Product/ServiceAXE DEODORANTS
EntrantGOOD PEOPLE Cairo, EGYPT
CategoryFast Moving Consumer Goods
Idea Creation GOOD PEOPLE Cairo, EGYPT
Idea Creation 2 DIGITAL REPUBLIC LINKED BY ISOBAR Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film.

Teenage boys think about girls 99% of the time; and that is no exaggeration. So, in an era where looks don’t matter and wit is everything, a brand like Axe, one that’s all about “getting the girl”, had to flip its approach. We decided to create an epic film about what would happen if young boys could, for even a second, clear their minds of *GIRLS* and put that time and brain power to good use. In fact this is the much awaited sequel to all Axe films we've watched growing up; because finally after a few decades, wit has finally persevered and looks aren't everything. In 2019, if you wear Axe you get the girl, and if you got the girl you stop thinking about girls, and only then do you think about everything else.

Credits

Name Company Role
Maged Nassar Good People Director
Maged Nassar Good People Creative Director
Khaled Zaki Good People Executive Producer
Sabine Farah Good People Executive Producer
Pierre Mouarkech Good People Director Of Photography
Hend Ghorab Good People Planning Director
Mahmoud Derbala Good People Senior Producer
Chantal El Haber Good People Producer
Dzovig Torikian Good People Assistant Director
Wael Deeb Good People Assistant Director
Martin Krejlik Good People Production Designer
Eslam Abu El Enein Good People Art Director
Ahmed Safi El Din Peace Cake Vocals
Ahmed Safi El Din Peace Cake Copywriter
George Azmy Good People Copywriter
Rita Gergess Lesley Beastall UK Casting Director
Michella Bteich Good People Stylist
Aslan Tarek Good People Post Producer
Amr Rabee - -
Karim Mira Lizard VFX Cairo Colorist
Bassam Hussein Lizard VFX Cairo Online
Fadi Garas Peace Cake Sound Designer
Nora El Fangary Digital Republic Linked By Isobar Group Account Director
Sara Rabie Digital Republic Linked By Isobar Senior Account Manager
Donia Kassem Digital Republic Linked By Isobar Senior Digital Media Consultant