Brand | AXE |
Product/Service | AXE DEODORANTS |
Entrant | GOOD PEOPLE Cairo, EGYPT |
Category | Fast Moving Consumer Goods |
Idea Creation
|
GOOD PEOPLE Cairo, EGYPT
|
Idea Creation 2
|
DIGITAL REPUBLIC LINKED BY ISOBAR Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film.
Teenage boys think about girls 99% of the time; and that is no exaggeration. So, in an era where looks don’t matter and wit is everything, a brand like Axe, one that’s all about “getting the girl”, had to flip its approach. We decided to create an epic film about what would happen if young boys could, for even a second, clear their minds of *GIRLS* and put that time and brain power to good use. In fact this is the much awaited sequel to all Axe films we've watched growing up; because finally after a few decades, wit has finally persevered and looks aren't everything. In 2019, if you wear Axe you get the girl, and if you got the girl you stop thinking about girls, and only then do you think about everything else.
Credits
Maged Nassar |
Good People |
Director |
Maged Nassar |
Good People |
Creative Director |
Khaled Zaki |
Good People |
Executive Producer |
Sabine Farah |
Good People |
Executive Producer |
Pierre Mouarkech |
Good People |
Director Of Photography |
Hend Ghorab |
Good People |
Planning Director |
Mahmoud Derbala |
Good People |
Senior Producer |
Chantal El Haber |
Good People |
Producer |
Dzovig Torikian |
Good People |
Assistant Director |
Wael Deeb |
Good People |
Assistant Director |
Martin Krejlik |
Good People |
Production Designer |
Eslam Abu El Enein |
Good People |
Art Director |
Ahmed Safi El Din |
Peace Cake |
Vocals |
Ahmed Safi El Din |
Peace Cake |
Copywriter |
George Azmy |
Good People |
Copywriter |
Rita Gergess |
Lesley Beastall UK |
Casting Director |
Michella Bteich |
Good People |
Stylist |
Aslan Tarek |
Good People |
Post Producer |
Amr Rabee |
- |
- |
Karim Mira |
Lizard VFX Cairo |
Colorist |
Bassam Hussein |
Lizard VFX Cairo |
Online |
Fadi Garas |
Peace Cake |
Sound Designer |
Nora El Fangary |
Digital Republic Linked By Isobar |
Group Account Director |
Sara Rabie |
Digital Republic Linked By Isobar |
Senior Account Manager |
Donia Kassem |
Digital Republic Linked By Isobar |
Senior Digital Media Consultant |