REXONA | CHEERING ALPHABET
| Brand | REXONA |
| Product/Service | REXONA DEODORANTS |
| Entrant | GOOD PEOPLE Cairo, EGYPT |
| Category | Fast Moving Consumer Goods |
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Idea Creation
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GOOD PEOPLE Cairo, EGYPT
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Idea Creation 2
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FP7/CAI Cairo, EGYPT
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Production
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GOOD PEOPLE FILMS Cairo, EGYPT
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Write a short summary of what happens in the film.
In the Middle East we use our hands to do the talking; so you can only imagine how we’re like watching a heated football match; and of course that makes it one of the most compromising situations for someone whose doubtful of the deodorant they are using. That’s why Rexona, a deodorant brand, had a lot to say about football; so much that they needed to use the entire alphabet.
So to celebrate the World Cup we created this hyper animated film to highlight every single action/reaction that could possibly happen when someone's watching a football match.
And every single time, wearing deodorant is absolutely crucial.
Credits
| Maged Nassar |
Good People |
Director |
| Maged Nassar |
Good People |
Creative Director |
| Khaled Zaki |
Good People |
Executive Producer |
| Mahmoud Derbala |
Good People |
Senior Producer |
| Hend Ghorab |
Good People |
Planning Director |
| Muhamed Mustafa |
Good People |
Illustrator |
| Mohamed Ghazy |
Good People |
Copywriter |
| Aslan Tarek |
Good People |
Post Producer |
| Abdullah Fareed |
Good People |
Copywriter |
| Mahmoud Shoukri |
Good People |
Art Director |
| James Bannochie |
Good People |
Copywriter |
| Eslam Abu El Enein |
Good People |
Art Director |
| Naila Fattouh |
FP7/CAI |
Head of Planning |
| Marize Sami |
FP7/CAI |
Head of Digital |
| Sabrina EL Ghoneimi |
FP7/CAI |
Senior Planner |
| Yasmin Shehab |
FP7/CAI |
Senior Account Manager |
| Monica Karkousha |
FP7/CAI |
Account Executive |