|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A01 Food
|
CHEER RESPONSIBLY
MASTER / WORLD CUP FLAVORS |
FP7/BEY Beirut |
LEBANON |
BLACK RHINO
Beirut
|
LEBANON
|
Short List |
CAKE CHEF
DREEM / CAKE MIX-ENHANCER |
LEO BURNETT CAIRO |
EGYPT |
GOOD PEOPLE FILMS
Cairo
|
EGYPT
|
Bronze
|
|
A02 Drinks
|
NEVER TAKE YOUR JERSEY OFF
COCA-COLA / COKE |
FP7/CAI Cairo |
EGYPT |
GOOD PEOPLE FILMS
Cairo
|
EGYPT
|
Silver
|
MEZZA - I DRINK WHENEVER I WANT.
KASSATLY CHTAURA / MEZZA |
OPERATION UNICORN Ain El Rihane |
LEBANON |
|
|
Short List |
|
A03 Fast Moving Consumer Goods
|
TOUGH & SOFT 1
LESIEUR CRISTAL / EL KEF |
SHEM'S PUBLICITE Casablanca |
MOROCCO |
|
|
Short List |
AXE | TOO MANY THOUGHTS
AXE / AXE DEODORANTS |
GOOD PEOPLE Cairo |
EGYPT |
GOOD PEOPLE FILMS
Cairo
|
EGYPT
|
Short List |
|
A04 Durable Consumer Goods
|
SUPPORT EVERY WOMAN WHO'S TAKEN FOR GRANTED
ARISTON / HOME APPLIANCES |
TNA Cairo |
EGYPT |
TNP
Giza
|
EGYPT
|
Short List |
|
A09 Financial Products & Services
|
PARKING
EGBANK / EGBANK |
FP7/CAI Cairo |
EGYPT |
GOOD PEOPLE FILMS
Cairo
|
EGYPT
|
Short List |
|
A10 B2B Products & Services
|
GARHY - NO JOKE
EL GARHY - STEEL / STEEL |
TNA Cairo |
EGYPT |
TNP
Giza
|
EGYPT
|
Short List |
|
A11 Commercial Public Services
|
CHECK IN
SAUDI TELECOM COMPANY / 'QITAF' ROYALTY PROGRAM |
J. WALTER THOMPSON Riyadh |
SAUDI ARABIA |
GOOD PEOPLE
Beirut
|
LEBANON
|
Bronze
|
GATE
SAUDI TELECOM COMPANY / 'QITAF' ROYALTY PROGRAM |
J. WALTER THOMPSON Riyadh |
SAUDI ARABIA |
GOOD PEOPLE
Beirut
|
LEBANON
|
Bronze
|
THE AL MOUWALLED'S
CONNECT / CONNECT UNLIMITED |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
CITYFILMS PRODUCTION
Beirut
|
LEBANON
|
Short List |
THE ABOU KHALAF'S
CONNECT / CONNECT UNLIMITED |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
CITYFILMS PRODUCTION
Beirut
|
LEBANON
|
Silver
|
BADYA THE CREATIVE CITY
PALM HILLS DEVELOPMENTS / BADYA |
FP7/CAI Cairo |
EGYPT |
GOOD PEOPLE FILMS
Cairo
|
EGYPT
|
Short List |
FISHEYE WART, UNDOUBTEDLY.
VEZEETA.COM / VEZEETA.COM |
KAIRO Cairo |
EGYPT |
BIGFOOT FILMS
Cairo
|
EGYPT
|
Short List |
|
A15 Charities & Non-profit
|
THE WAITING
ICRC LEBANON / THE MISSING |
ICRC LEBANON Beirut |
LEBANON |
STOKED
Beirut
|
LEBANON
|
Short List |
|
B02 Durable Consumer Goods, including Cars
|
CARWASH
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
OVERTAKING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
LEFTOVER MISERY
IKEA UAE / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
BIG FOOT FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
SHOWER MISHAP
IKEA UAE / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
BIG FOOT FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
MAMA'S LITTLE BOY
IKEA UAE / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
BIG FOOT FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
THAT CHEATER
IKEA UAE / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
BIG FOOT FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
SLEEP TIGHT
CAREEM / CAR HAILING |
J. WALTER THOMPSON CAIRO |
EGYPT |
J. WALTER THOMPSON CAIRO
Giza
KAY-OH PRODUCTIONS
|
EGYPT
|
Short List |
|
B05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
DEMAGH TANYA
ETISALAT MISR / TARRIF |
FP7/CAI Cairo |
EGYPT |
LIGHTHOUSE FILMS
Cairo
|
EGYPT
|
Short List |
THE COACH
NBK / MASTERCARD |
LEO BURNETT CAIRO |
EGYPT |
|
|
Short List |
|
B07 Corporate Social Responsibility
|
CRASH
DU TELCO / DU TELECOM |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
BIG KAHUNA FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
FALL
DU TELCO / DU TELECOM |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
BIG KAHUNA FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
FIRE
DU TELCO / DU TELECOM |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
BIG KAHUNA FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Grand Prix
|
|
C01 Viral Film
|
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
HANZO FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|