| Brand | ROCO |
| Product/Service | ROCO PRODUCTS |
| Entrant | HABBAR Dhahran, SAUDI ARABIA |
| Category | Use of Original Composition for a Brand or Campaign |
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Idea Creation
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HABBAR Dhahran, SAUDI ARABIA
|
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Media Placement
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ROCO Riyadh, SAUDI ARABIA
|
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Production
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CONCEPT ADVERTISING Istanbul, TURKEY
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Why is this work relevant for Entertainment?
This work is relevant to entertainment because it uses music as a medium to communicate a positive message to children and building brand image.
Background.
Children dislike going back to school after vacation and stress about its coming as waves of negative posts spread on social media.
Roco wanted to send a positive message to children about school during this time and promote its line of school supplies.
Describe the creative idea.
Roco released a fun catchy music video for children with lyrics that excite them about school by reminding them Roco will be with them every step of the way.
Describe the strategy
Spread the video online with focus on Youtube as it is a popular channel for selected audience.
Describe the execution
The music video was promoted across social media platforms.
The song was also released on Anghami.
Describe the outcome
The video generated over 10,000,000 views across all platforms spreading the message.
Credits
| Hassan Alansari |
Habbar |
Creative Director |
| Bandar Altuwairqi |
Habbar |
Creative Director |
| Mahaii Albuhairi |
Roco |
Brand Marketing Manager |
| Abdulrahman Alsuwaiyan |
Habbar |
Account Director |
| Abdulaziz Aldubaib |
Habbar |
Senior Account Manager |
| Saad Alansari |
Habbar |
Senior Copywriter |
| Feras Alhaidari |
Habbar |
Senior Copywriter |
| Hasan Mahmoud |
Habbar |
Graphic Designer |
| Noor Ashi |
Habbar |
Graphic Designer |
| Maryam Alrajeh |
Habbar |
Artist |
| Nicolas Caicoya |
N/A |
Film Director |
| Florent Herry |
N/A |
Cinematographer |
| Omar Abdulmajeed |
Concept Advertising |
Agency Producer |
Links
Video URL