2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CAMELPOWER
NISSAN MIDDLE EAST / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN KSA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MAKE IT RAIN
VODAFONE EGYPT / PREPAID TOP UP CARD
J. WALTER THOMPSON CAIRO EGYPT
SEARCH FOR THE UAE'S UNLUCKIEST TRAVELLER #RSATRAVELPHOTOFAILS
RSA INSURANCE / TRAVEL INSURANCE
EDELMAN Dubai UNITED ARAB EMIRATES
MAGGI DIARIES
MAGGI / MAGGI BRAND
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBL EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
Short List
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / 'DIRT IS GOOD' REPOSITIONING
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / LAKI (WOMEN'S CREDIT CARD)
FP7/RUH Riyadh SAUDI ARABIA
Short List
CAREEM SLINGSHOT
CAREEM / TRANSPORT
MISFITS Dubai UNITED ARAB EMIRATES
REMAKE THE BOXER
PEPSICO / STING
BBDO PAKISTAN Lahore PAKISTAN

Winner

SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
A02 Creative Effectiveness for Good
SKINS OF PEACE
AMNESTY INTERNATIONAL / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FLAWLESSNESS
ENTI.MA / ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
LEGALLY BRIDE
KAFA / (ENOUGH) VIOLENCE & EXPLOITATION
LEO BURNETT BEIRUT LEBANON
DU #POSTWISELY "IT'S YOUR LIFE. UNTIL YOU SHARE IT"
DU TELECOM / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE BRIDAL UNIFORM
UN WOMEN / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN

Winner

A03 Long-Term Creative Effectiveness
HANDLE ON HYGIENE
LIFEBUOY / SOAP
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES