|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
COKE MIXED FANS
COCA-COLA / COKE |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
Bronze
|
OMO TAG
UNILEVER LEBANON / OMO |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A02 Durable Consumer Goods, including Cars
|
PREDICTIVE RADIO SPOTS
AWR ARABIAN AUTOMOBILE / NISSAN X-TRAIL WITH INTELLIGENT FORWARD COLLISION WARNING. |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
Q 5-0
INFINITI / Q50 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A04 Media & Publications
|
THE BLANK EDITION
AN-NAHAR / NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
SLOW FACE
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
|
A07 Corporate Social Responsibility
|
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Short List |
THE MISSING
MTV LEBANON / PUBLIC AWARENESS CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
Short List |
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
A09 Charities & Non-profit
|
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL |
RÉPUBLIQUE Beirut |
LEBANON |
Bronze
|
|
B02 Use of Ambient Media: Small Scale
|
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
Bronze
|
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
|
FORGOTTEN TOY
GMC / AUTOMOTIVE |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
COKE MIXED FANS
COCA-COLA / COKE |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
Short List |
OMO TAG
UNILEVER LEBANON / OMO |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
|
B03 Use of Ambient Media: Large Scale
|
THE TOXIC FLAG
THE WASTE MANAGEMENT COALITION / WASTE MANAGEMENT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Grand Prix
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
|
|
B04 Use of Technology
|
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
C01 Use of Digital Platforms
|
SECOND-HAND DOGS
K9 FRIENDS / TBC |
SAATCHI & SAATCHI DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
C02 Use of Mobile
|
EVERY STEP COUNTS
EMIRATES NBD / THE FITNESS APP |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
C03 Use of Social Platforms
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
CARGO PASSENGER CLASS
FLYADEAL / FLYADEAL AIRLINE |
77 MEDIA Jeddah |
SAUDI ARABIA |
Bronze
|
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP |
LEO BURNETT Jeddah |
SAUDI ARABIA |
Short List |
YOUNG BRIDE
RDFL / RDFL |
J. WALTER THOMPSON Beirut |
LEBANON |
Short List |
GIVE IN TO GIVING
ENBD / VOLUNTEER |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
Short List |
|
D01 Acquisitions & Retention
|
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
D02 Launch & Re-launch
|
Q 5-0
INFINITI / Q50 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List |
THE SPACESUIT COLLECTION
LANDMARK GROUP / CENTREPOINT |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
E01 Copywriting
|
MUTILATED WORDS
28 TOO MANY / FEMALE GENITAL MUTILATION |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Short List |
|
E02 Art Direction / Design
|
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS |
BBDO PAKISTAN Lahore |
PAKISTAN |
Silver
|
STOP DOWRYMONGERING
UN WOMEN / ANTI FORCED DOWRY |
BBDO PAKISTAN Lahore |
PAKISTAN |
Bronze
|
|
E03 Experience Design
|
PURE TRASH - THE DISGRACEFUL ART SHOW
FOOD NOT TRASH / NGO |
MULTIPLY MARKETING CONSULTANCY Abu Dhabi |
UNITED ARAB EMIRATES |
Short List |
|
F01 Integrated Campaign Led by Direct
|
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
Short List |
|
F02 Low Budget / High Impact Campaign
|
RX PRESCRIPTION STICKERS
DUBAI HEALTH AUTHORITY / MEDICAL PRESCRIPTION STICKERS FOR THE ILLITERATE |
THE CLASSIC PARTNERSHIP Dubai |
UNITED ARAB EMIRATES |
Short List |
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Gold
|