2019 Winners & Shortlists

Background.

Every first Sunday of February is the official Car-Free Day in the UAE. A date to encourage residents and business in the Emirate and in the country to lead sustainable changes.

Describe the creative idea.

Warner Bros. World Abu Dhabi is home to some of the world’s most iconic characters. And they are the owners of some of the most famous vehicles. We turned those vehicles into bicycles to promote the date.

Describe the strategy.

Our characters’ vehicles are as iconic as our characters themselves. And of course, part of the WB brand. We did the campaign exclusively to generate awareness among the WBW Abu Dhabi Park employees.

Describe the execution.

We did a posters campaign and placed them through the WBW Abu Dhabi Park offices. The posters were A2 size.

List the results.

We managed to generate awareness through the WBW Abu Dhabi Park employees during the week previous to the Car-Free Day.