| Brand | NATIONAL FOOD PRODUCTS COMPANY |
| Product/Service | LACNOR |
| Entrant | LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES |
| Category | Photography |
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Idea Creation
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
|
|
Production
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HOP Dubai, UNITED ARAB EMIRATES
|
Cultural/Context information for the jury.
Lacnor are the oldest local juice brand in the United Arab Emirates. For their 40th anniversary we wanted to appeal to Mums, by evoking memories of their childhood. They grew up on the brand when there were very few other options. It was part of their life. At home, at school, at every special occasion. To do this we re-created memories from their childhood that they could reminisce about nostalgically.
Credits
| Lara Bizri |
Livingroom |
Creative Director |
| Pallavi Adhikari |
Livingroom |
Associate Creative Director |
| Seyoan Vela |
Livingroom |
Executive Creative Director |
| Reem Al Ani |
Livingroom |
Copywriter |
| Pisi Velica |
Livingroom |
Account Manager |
| dalia menhall |
Livingroom |
Copywriter |
| Adam Black |
Hop |
Photographer |
| Emily Haddad |
Hop |
Producer |