SOLID INVESTMENT - NOT HAY
Brand | JORDAN COMMERCIAL BANK |
Product/Service | MORTGAGE LOAN |
Entrant | JORDAN COMMERCIAL BANK Amman, JORDAN |
Category | Art Direction |
Idea Creation
|
CHEIL LEVANT Amman, JORDAN
|
Cultural/Context information for the jury.
The concept is based on an old known story from our childhood: Three Little Pigs story [1933], when one of them built his house from hay and another from sand and they both ended up losing their houses due to a wind storm. That's how we connected the story to our product offering [Housing Loan] we believe when you spend your money on rent, it's like throwing money away and at the end of the day, it’s not actually your house!
Hurry up and apply for a house loan from Jordan Commercial Bank to own a brick-solid home that lasts under your property forever ... The loan, is as if you're paying rent, however with the house belonging to you.
Translation.
Why blow your money on rent?
Ask for the mortgage loan 06 520 9000
Credits
Shireen Nababteh |
Cheil Levant |
Creative Director |
Zaid Saghah |
Cheil Levant |
Planning Director |
Yasmin Nasir |
Cheil Levant |
Account Director |
Abed latif Nassereddin |
Cheil Levant |
Account Manager |
Sahar Atrees |
Cheil Levant |
Copywriter |
Mohammad Barbar |
Cheil Levant |
Art Director |
Damian Balmaceda |
Freelancer |
Illustrator/Digital Artist |
Nour Beqaeen |
Cheil Levant |
Account Executive |