2019 Winners & Shortlists

2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL

Brand	DHL
Product/Service	DHL EXPRESS
Entrant	J. WALTER THOMPSON CAIRO, EGYPT
Category	Casting
Idea Creation	J. WALTER THOMPSON CAIRO, EGYPT
Media Placement	WAVEMAKER Dubai, UNITED ARAB EMIRATES
PR	POD EGYPT Cairo, EGYPT
Production	J. WALTER THOMPSON CAIRO, EGYPT
Production 2	THE TALKIES Cairo, EGYPT

Write a short summary of what happens in the film.

The film portrays a full journey, and a documentation of experience, from Salah's deactivating his social media, to him receiving fan gifts (empowered by DHL), to the return of gifts to real fans. The real fans were features, and the filming approach was meant to capture true emotions from both Salah & the fans. The brand role was extremely simple; it enabled the whole human connection.

Cultural/Context information for the jury

None

Tell the jury about the casting process.

The casting process was all about real fans who have undergone multiple trials with reach Salah with the use of social media. Throughout a regional scouting process that has lasted 3 months, we were finally able to find real fans who have crafted real gifts to Salah, however, they were lost on how to deliver those gifts. The research team was spread all over the region, the chosen 5 fans were found, and contacted. The fans were invited to bring those gifts, and they were told they needed to craft the gifts further, as they are being filmed. The real surprise has occurred when DHL delivered those gifts, and got them real footage and gifts back from their favorite star.

Credits

Name	Company	Role
Mai Azmy	J. Walter Thompson Cairo	Managing Director
Ibrahim Islam	J. Walter Thompson Cairo	Creative Head
Ahmed Hamdalla	J. Walter Thompson Cairo	Creative Director
Sherif Doss	J. Walter Thompson Cairo	Associate Creative Director
Mohamed Gaber	J. Walter Thompson Cairo	Sr. Art Director
Islam Khaled	J. Walter Thompson Cairo	Sr. Copywriter
Mahmoud ElShahaat	J. Walter Thompson Cairo	Sr. Art Director
Salma Hamouda	J. Walter Thompson Cairo	Executive Director
Menna Hagrass	J. Walter Thompson Cairo	Account Director
Nourhan Walid	J. Walter Thompson Cairo	Account Manager
Amir Adib	J. Walter Thompson Cairo	Planning Director
Nazli Kassem	J. Walter Thompson Cairo	Planner
Rula El Kaliouby	J. Walter Thompson Cairo	Executive Director
Diana Jebally	J. Walter Thompson Cairo	Head of TV Production
Hadeer Khaled	J. Walter Thompson Cairo	Post Producer
Yassin Montasser	J. Walter Thompson Cairo	Content Creator
Islam Khalil	J. Walter Thompson Cairo	Senior Account Executive
Wessam Shoukry	J. Walter Thompson Cairo	Managing Director
Wael Gaafar	J. Walter Thompson Cairo	Production Manager
Elliot Santon	DHL	Regional Marketing Director
Reham el Messiri	DHL	Marketing and Communication Manager
Martin Rodhal	The Talkies	Director
Sherif Farid	The Talkies	Executive Producer
Shady Amir	The Talkies	Senior Producer
Stuart Bently	The Talkies	Director Of Photography
Shawn Sutta, Adam Robl	The Talkies	Composer
Nadine Essinawi	Wavemaker	Business Unit Director
Mona AbulHasan	Wavemaker	Senior Digital Manager
Rana ElNaggar	POD Egypt	Account Director
Sara Hosny	POD Egypt	Account Manager

Links

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