Brand | HONDA |
Product/Service | HONDA HR-V |
Entrant | LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES |
Category | Use of Licensed or Adapted Music |
Idea Creation
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
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Tell the jury about the creation of the original music track.
Using a Dubai based singer and a recording house we gave them the freedom to create a track that fitted the mood of the film. A track that could exist in its own right rather than just the background music for an ad.
Write a short summary of what happens in the film.
Against our Millennial target , who are very good at skipping brand messages, we wanted to create a music video as opposed to an ad. Something they would watch on their mobiles all they way through because it was entertaining content. Thus music was an important component of the craft of the film.
Cultural/Context information for the jury
There is very little cool original music used in commercials in the region. There is a tendency for nostalgia or typical advertising soundtracks. We wanted to fell modern and slightly alienating.
Tell the jury about the choice of music track.
Using a Dubai based singer and a recording house we gave them the freedom to create a track that fitted the mood of the film. A track that could exist in its own right rather than just the background music for an ad.
Credits
Seyoan Vela |
Livingroom |
Executive Creative Director |
Arine Iskendarian |
Livingroom |
Art Director |
Namal Siddiqui |
Livingroom |
Account Manager |
Amr Khaled |
BigFoot |
Music Artist |
James Adey Sasc |
Bigfoot Films |
Director |
Aly Seifelnasr |
BigFoot films |
Producer |
Begad Omran |
Bigfoot Films |
Executive Producer |
Hana El-Sadek |
BigFoot Films |
Associate Producer |
Kohei Aramaki |
DentsuAegis |
Account Director |
Kaja Selvik |
DentsuAegis |
Account Executive |
Links
Video URL