2019 Winners & Shortlists

3-WORD SONG

Product/ServiceENTERTAINMENT/SELF PROMOTION
EntrantBIGFOOT FILMS Cairo, EGYPT
CategoryUse of Original Music
Idea Creation BIGFOOT FILMS Cairo, EGYPT
Production BIGFOOT FILMS Cairo, EGYPT

Write a short summary of what happens in the film.

“You Are Meaningless”, is a looping 3-word long music video of a bitter singer accusing a girl of meaning nothing. The one-shot song features, Tameem Youness, an infamous creative/director/comedian and now lead singer. Located in a corner of what-seems-like their jamming session area, they’re set-up much like the average band; Tameem in the middle and his band surrounds him. Portrayed in contradicting haphazard meaningless elements. The band is dressed up in shirts and ties yet fiddling with their instruments in a foolish way. The choreography, clockwork and almost-improvised where completely random people enter the frame to do meaningless gestures. The music tempo cues in for visual changes, smoke and change in light intensity. And halfway through the video, a what-seems-like an international feature a well-known film composer drops in to sing the same magic words in Greek.

Cultural/Context information for the jury

The song follows an artful lyrical approach which consists of repeating only three words throughout the whole song. What’s fascinating is how each utterance of the three words evokes a different feeling, enunciated with immense depth and range of emotion. Simply put, Egyptians love to laugh, they are complete airheads. They sit around waiting for the next thing to happen just so they can make a joke out of it; from political right down to a celebrity's scandal. Tameem Youness is not your average entertainer. He is a one-stop shop entertainer. Known and loved among Egyptians for his work, Tameem took Egyptians by surprise when he decided to challenge the big leagues of the music industry for virality, using only three words. With the help of some of his friends, social media and entertainment elites, the music video had something new to say.

Tell the jury about the creation of the original music track.

The song was produced under the influence of Egypt’s 90’s music, using very familiar chords and tunes it was able to resonate with people from all different ages and backgrounds. The song used an easy listening approach to stay relevant to the largest number of people, people would feel like they’ve heard it somewhere before but still call it new. The familiar tunes The song follows an artful lyrical approach which consists of repeating only three words throughout the whole song. What’s fascinating is how each utterance of the three words evokes a different feeling, enunciated with immense depth and range of emotion.

Credits

Name Company Role
Tameem Youness Freelance Director Director
Begad Omran Bigfoot Films Executive Producer
Nada Faied Bigfoot Films Producer
Shahd Azzam Bigfoot Films Assistant Producer
Wael Alaa Byrdkill Composer
Links
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