CADILLAC DESIGN UNCOMFORTABLE
|INTERESTING TIMES Beirut, LEBANON
INTERESTING TIMES Beirut, LEBANON
Write a short summary of what happens in the film.
In the film we used avant-garde Arab social influencers who personify Cadillac's bold design philosophy. Through the film we showed fashion, settings, and situations that contextualize Cadillac's design through the cutting edge of Arabia.
The film's message brought to life that Cadillac's design is not created by popular demand and couldn't care less about what society has to say.
Tell the jury anything relevant about the cinematography.
The cinematography was inspired by Cadillac's design edginess. Each frame was crafted to bring to life an aspect of the car's bold design with lights and settings that localize the American car with its Arab drivers.
|Associate Creative Director
|Chafic Al Kowatly