Brand | DU |
Product/Service | DU HOME |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Cinematography |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film.
We are all governed by rules. Both written and unwritten rules. But at home, the shackles come off. Especially when you install du-Home’s package: giving you premium TV, high-speed internet and unlimited calls, making it the best possible place to be where no rules apply. No other place lets you be exactly who you are or do exactly what you want to do.
With this film, we show how true comfort can only truly be enjoyed at home. Thereby capturing happiness, sadness, and all the other myriad of emotions that come only when you’re truly content. The main idea of the film is about hearing a voiceover reciting the rules of behavioral etiquette, while seeing the complete opposite across different cultures and races. After all in a society obsessed with so many rules, “it’s good to be where none apply. It's good to be home."
Tell the jury anything relevant about the cinematography.
We used different film formats and types of camera to fit each scene, even in camera movement combining some steady shots with hand-held and shaky traveling shots to keep with the random narrative of the story as much as possible, while being entertaining and maintaining the element of sweet surprise. We tried to replicate a 4x3 home video format, using random match-cuts and intimate camera work, limiting colour palette to ensure the designed sets focus around the main characters. All this to keep the audiences’ eyes on our protagonists. We trying not to over stylize the sets to reflect the various cultures as humanly as possible, showcasing throughout the richness/randomness of reality, giving a hint of a story to the background.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
Alok Mohan |
TBWA\RAAD |
Associate Creative Director |
Gonzalo Palavecino |
TBWA\RAAD |
Art Director ACD |
Rana Khairy |
TBWA\RAAD |
Senior Copywriter |
Moemen El Siwi |
TBWA\RAAD |
Senior Art Director |
Joelle Zgheib |
TBWA\RAAD |
Creative Director |
Rijin Kunnath |
TBWA\RAAD |
Senior Designer |
Rouba Asmar |
TBWA\RAAD |
Head of Production |
Ali Cheikhali |
TBWA\RAAD |
Strategic Planner |
Remie Abdo |
TBWA\RAAD |
Head of Strategy |
Joe Laham |
TBWA\RAAD |
General Manager |
Marc Anthony Haddad |
TBWA\RAAD |
Account Director |
Ola Ibrahim |
TBWA\RAAD |
Senior Account Manager |
Ruba Moadad |
TBWA\RAAD |
Senior Account Executive |
Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Aisha Ali |
Hearts & Science |
Senior Planning Director |
Farah Radwan |
Hearts & Science |
Associate Planning Director |
Marcela Espana |
Hearts & Science |
Planning Executive |
Sabine Farah |
Good People |
Producer |
Maged Nassar |
Good People |
Director |
Pierre Mouarkech |
Good People |
DOP |
Chantal El Haber |
Good People |
Producer |
Lionel Soria |
Good People |
Art director |
Michella Bteich |
Good People |
Stylist |
Goldstein |
Good People |
Music composer |
Belal Hibri |
Good People |
Colorist |