2019 Winners & Shortlists

ECLIPSE CROSS - WORKDAY OVER, OFF I GO

BrandTEMSA - MITSUBISHI MOTORS TURKEY
Product/ServiceMITSUBISHI ECLIPSE CROSS
Entrant3K1A MUSIC Istanbul, TURKEY
CategoryUse of Original Music
Idea Creation 3K1A MUSIC Istanbul, TURKEY
Idea Creation 2 BATESMOTELPRO Istanbul, TURKEY
Production 3K1A MUSIC Istanbul, TURKEY
Production 2 FILMLAB&POSTLAB Istanbul, TURKEY
Additional Company TEMSA MITSUBISHI MOTORS TURKEY Istanbul, TURKEY

Write a short summary of what happens in the film.

The music video features Turkey's the very first Youtubers portraying three colleagues who are singing about their work life and how they change when the workday is over. While the lyrics of the verses complain sarcastically about cliches, challenges, struggles, conflicts and routines of corporate life, the video makes a twist with the chorus in which they turn into their true selves after work, have fun and hit the road.

Cultural/Context information for the jury

"I've checked all to-do items / Already set tomorrow's meetings" lines of the verse make fun of so-called "Plaza Langue / Plaza Turkish" in which English words are used instead of their Turkish equivalents, resulting a weird combination of two languages.

Tell the jury about the creation of the original music track.

The composition and the production are made by taking the recent rise of trap music in Turkey into consideration, aiming to gain more attention. Keystones of the lyrics were ready and the final lyrics were written at the studio over the music. No professional vocalists were recorded, the actors sang themselves to create a more sincere feeling.

Credits

Name Company Role
Onur Öztürk 3K1A MUSIC Music
Serkan Çinioğlu 3K1A MUSIC Music
Denizer Özveren 3K1A MUSIC Music
Volkan Öge Batesmotelpro Creative Director
Tansu Tunçel Batesmotelpro Account Director
Ömür Cedimağar Batesmotelpro Copywriter
Cemil Öner Batesmotelpro Copywriter
Uğur Karaman Batesmotelpro Project Manager
Silvyo Behmoaras Postlab&Filmlab Director
Bora Yüksel Postlab&Filmlab Producer
Eren Yıldız Postlab&Filmlab Director Of Photography
Arif Okur Postlab&Filmlab Production Designer
Links
Video URL