Brand | PIZZA HUT |
Product/Service | LIMO PIZZA |
Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
Category | Production Design / Art Direction |
Idea Creation
|
MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
MINDSHARE DUBAI, UNITED ARAB EMIRATES
|
Production
|
NINE PROJECTS Cairo, EGYPT
|
Write a short summary of what happens in the film.
In a scenario prepared in a studio, we show how disappointing a football pitch can be when it's 1-meter long. Next, we show how that feeling changes completely when we're talking about a 1-meter pizza.
In that case, that meter becomes The Best Meter in the World.
Tell the jury about the production design/art direction.
We created minimalists scenarios with very few elements - most of them crafted and painted by hand on cardboard.
For each one of the videos, we developed a strong colour palette, used throughout the edits.
Credits
Miguel Dianda |
MullenLowe MENA |
Creative Director |
Rodrigo Nakaza |
MullenLowe MENA |
Art Director |
Marcelo Zylberberg |
MullenLowe MENA |
Copywriter |
Alfonso Arbós |
MullenLowe MENA |
Creative Director |
Mohammed Jawad |
MullenLowe MENA |
Motion Graphic Designer |
Jose Basug |
MullenLowe MENA |
Digital Graphic Designer |
Rea Sowan |
MullenLowe MENA |
Planner |
Seif Kandil |
MullenLowe MENA |
Business Director |
Chantal Harmouche |
MullenLowe MENA |
Account Manager |
Omar Ariss |
MullenLowe MENA |
Account Executive |
Abdallah Al Zaga |
MullenLowe MENA |
Social Media Manager |
Tarek Almoalen |
MullenLowe MENA |
Community Manager |
Jad Eid |
Nine Projects |
Director |
Ehab El Khoury |
Nine Projects |
Producer |
Pankaj Batra |
YUM! Pizza Hut |
Brand Director |
Gaurav Sinha |
YUM! Pizza Hut |
Brand Manager |
Hanna El Amrawi |
YUM! Pizza Hut |
Brand Manager |
Faisal Contractor |
YUM! Pizza Hut |
Brand Manager |
Links
Video URL