2019 Winners & Shortlists

ROADTRIP

BrandPIZZA HUT
Product/ServiceLIMO PIZZA
EntrantMULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
CategoryProduction Design / Art Direction
Idea Creation MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
Media Placement MINDSHARE DUBAI, UNITED ARAB EMIRATES
Production NINE PROJECTS Cairo, EGYPT

Write a short summary of what happens in the film.

In a scenario prepared in a studio, we show how disappointing a road trip can be when it's 1-meter long. Next, we show how that feeling changes completely when we're talking about a 1-meter pizza. In that case, that meter becomes The Best Meter in the World.

Tell the jury about the production design/art direction.

We created minimalists scenarios with very few elements - most of them crafted and painted by hand on cardboard. For each one of the videos, we developed a strong colour palette, used throughout the edits.

Credits

Name Company Role
Miguel Dianda MullenLowe MENA Creative Director
Rodrigo Nakaza MullenLowe MENA Art Director
Marcelo Zylberberg MullenLowe MENA Copywriter
Alfonso Arbós MullenLowe MENA Creative Director
Mohammed Jawad MullenLowe MENA Motion Graphic Designer
Jose Basug MullenLowe MENA Digital Graphic Designer
Rea Sowan MullenLowe MENA Planner
Seif Kandil MullenLowe MENA Business Director
Chantal Harmouche MullenLowe MENA Account Manager
Omar Ariss MullenLowe MENA Account Executive
Abdallah Al Zaga MullenLowe MENA Social Media Manager
Tarek Almoalen MullenLowe MENA Community Manager
Jad Eid Nine Projects Director
Ehab El Khoury Nine Projects Producer
Pankaj Batra YUM! Pizza Hut Brand Director
Gaurav Sinha YUM! Pizza Hut Brand Manager
Hanna El Amrawi YUM! Pizza Hut Brand Manager
Faisal Contractor YUM! Pizza Hut Brand Manager
Links
Video URL