2019 Winners & Shortlists

EXPLAINED TAKE 2

Short List
BrandREHLAT
Product/ServiceREHLAT APPLICATION
EntrantBEATTIE + DANE Kuwait City, KUWAIT
CategoryDirection
Idea Creation BEATTIE + DANE Kuwait City, KUWAIT
Media Placement SLINGSHOT Kuwait, KUWAIT
Media Placement 2 WAVEMAKER KUWAIT, KUWAIT
Production WONDERFUL PRODUCTIONS Beirut, LEBANON
Production 2 LINDA NOTELOVITZ LIFEDESIGN London, UNITED KINGDOM

Write a short summary of what happens in the film.

Beginning of Film Text on screen in Arabic: Line 1: The second trial Line 2: So to the billions of people out there, Line 3: There actually is a much smarter way to do this. End of Film Text on screen in Arabic: The official platform for the Middle Eastern traveler Rehlat.com A man appears on the hood of a truck in the middle of a muddy forest holding two things - a roll of toilet paper and a shattaf asking a simple question, do you wash or wipe? He proposes that there is a “smarter way” to clean up after bathroom usage that is far superior to toilet paper or “the other way” which he will demonstrate. The driver of the car appears and begins to attempt to wipe his car clean with toilet paper, drawing on visual comparison’s to another kind of mess. Wiping doesn’t work, which leads to the narrator introducing shattaf, a bidet water hose. The puns throughout the script are made to reiterate the argument that there is no comparison to using water and asks viewers to join in the cause to share the film with brands that have yet to install a shattaf.

Cultural/Context information for the jury

Rehlat is a travel booking application that understood the needs and anxieties of the Middle Eastern traveler. One of the biggest anxieties of travel for the Arab community is hygiene after bathroom usage, as toilet paper is not enough to rinse off. In fact, when Arabs travel abroad they compensate for the lack of a Shattaf with home-made alternatives like plastic water bottles, wet wipes, and other less convenient options. The excuse when a case for a shattaf is made, is that toilet paper is enough, however scientific studies have proven that even beyond its negative effect on the environment, the usage of toilet paper in isolation of water is unhygienic and sets the stage for irritability and infections. Because of the nature of how a shattaf is used, the topic is not something that would ever be discussed publicly in the culture.

Tell the jury anything relevant about the direction.

The direction for this film was to demonstrate the benefits of using a shattaf over toilet paper, in the most graphic way possible without every really being literal.

Credits

Name Company Role
Dana Alhanbali Beattie + Dane Brand Director
Anes Al Rayes Beattie + Dane Executive Creative Director
Mostafa Faramawy Beattie + Dane Executive Producer
Laila M. Al Gharabally Beattie + Dane Creative Collaborator
Paul Sabbagh Wonderful Productions Executive Producer
Rytta Mezher Wonderful Productions Producer
Mohamed Zayat Wonderful Productions Director
Yves Sehnaoui Wonderful Productions DOP Lighting Cameraman
Patrick Farra Wonderful Productions Art Director
Rachel Lahoud Wonderful Productions Casting Director
Marianne Tanios Wonderful Productions Casting
Petr Cunk Wonderful Productions Production Designer
Sarah Chaoul Wonderful Productions Production Designer
Loulla Aoun Wonderful Productions Production Manager
Pia Attallah Wonderful Productions Stylist
Amr Rabee Lizard Editor
Karim Mira Lizard Colorist
Khaled Hamdy Khaled Hamdy Studios  Music & Sound Design
Links
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