2019 Winners & Shortlists

GARANTI PENSION - PISA

BrandGARANTI PENSION
Product/ServicePENSION
EntrantPUNCH BBDO Istanbul, TURKEY
CategoryVisual Effects
Idea Creation PUNCH Istanbul, TURKEY
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production KRAKEN ISTANBUL, TURKEY

Write a short summary of what happens in the film.

To reach out the target audience whom lives day by day without ever thinking about the retirement plans. Also to tell the audience about Garanti Retirement plans and make them aware about the product and its category. A private pension fund, life insurance, hobby clubs... Garanti Pension wanted to incorporate its various products with a strong and unique visual language, binding them together in a seamless way. With its ever so expanding popularity in cinema, we thought of using a green-screen as a blank canvas and visualized the "what ifs" with a VFX breakdown-like effect. This way we established a world where we could navigate from scene to scene in an effortless fashion, using the corporate color green as background.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

We thought of using a green-screen as a blank canvas and visualized the "what ifs" with a VFX breakdown-like effect.

Credits

Name Company Role
Ali Musa Paca Punch BBDO Chief Creative Officer
Mert Senturk Punch BBDO Creative Director
Koray Ozturk Punch BBDO Vice President
Asli Filis Punch BBDO Art Director
Mehmet G├╝ven Punch BBBO Copywriter
Paul Shearer Impact BBDO Chief Creative Officer
Links
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