| Brand | DIESEL |
| Product/Service | DIESEL |
| Entrant | GOOD PEOPLE Cairo, EGYPT |
| Category | Use of Licensed or Adapted Music |
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
GOOD PEOPLE Cairo, EGYPT
|
Write a short summary of what happens in the film.
Don’t be an influencer. Be a follower. Diesel’s new counter culture message. We actually used real influencers in this one. Which makes all the difference. And with their millions of followers, they helped promote this campaign by posting it on their instagram.
Tell the jury about the choice of music track.
We tried every track ever made that mentioned following-followers. And then this one just worked. it felt just right. And we just went for a slower, lower tempo, recomposition of it.
Credits
| Ali Ali |
Good People |
Director |
| Pierre Mouarkech |
Good People |
Director Of Photography |
| Khaled Zaki |
Good People |
Executive Producer |
| Sabine Farah |
Good People |
Executive Producer |
| Chantal El Haber |
Good People |
Producer |
| Neda Ahmed |
Cold-Cutz |
Editor |
| Karim Osman |
Good People |
Line Producer |
| Ahmed Tahoun |
Good People |
Digital Content Director/Cinematographer |
| Abdullah Fareed |
Good People |
Director's Creative Team |
| Mahmoud Shoukri |
Good People |
Director's Creative Team |
| Eslam Abu El Enein |
Good People |
Typography |
| Lionel Soria |
Good People |
Production Designer |
| Richard Fearon |
MPC |
Colorist |
| Vladimir Chorvatovic |
Soundsquare |
Sound Design |
| Mihnea Gheorghiu |
Publicis Italia |
Creative Director |
| Thiago Cruz |
Publicis Italia |
Creative Director |
| Costanza Rossi |
Publicis Italia |
Creative Supervisor |
| Eddy Guimarães |
Publicis Italia |
Associate Creative Director |
| Vinicius Dalvi |
Publicis Italia |
Associate Creative Director |
| James Andrews |
Publicis Italia |
Senior Copywriter |
| Francesca Zazzera |
Publicis Italia |
Agency Producer |
| Tania Dal Pra |
Publicis Italia |
Agency Producer |
| Filippo D’Andrea |
Publicis Italia |
Account Director |