2019 Winners & Shortlists


Production GOOD PEOPLE Cairo, EGYPT

Write a short summary of what happens in the film.

Don’t be an influencer. Be a follower. Diesel’s new counter culture message. We actually used real influencers in this one. Which makes all the difference. And with their millions of followers, they helped promote this campaign by posting it on their instagram.

Tell the jury anything relevant about the direction.

We thought a lot about the before and after, almost problem/solution format. Where we see the influencer and then cut to see a follower or followers doing it differently. And we decided on doing just that, because it was the simply the dumbest way to do it. In shooting this, we wanted the influencer part to always have this very formal composed story telling (and we used a steadicam for that), with very little to almost no cuts. Where as we wanted the follower bit to be the complete opposite of that, very informal, hand held, shaky as well as choppy. So we hold on and go slow while watching the influencers and then let all hell break loose on the followers. The whole campaign is about letting go isn’t it?


Name Company Role
Ali Ali Good People Director
Pierre Mouarkech Good People Director Of Photography
Khaled Zaki Good People Executive Producer
Sabine Farah Good People Executive Producer
Chantal El Haber Good People Producer
Neda Ahmed Cold-Cutz Editor
Karim Osman Good People Line Producer
Ahmed Tahoun Good People Digital Content Director/Cinematographer
Abdullah Fareed Good People Director's Creative Team
Mahmoud Shoukri Good People Director's Creative Team
Eslam Abu El Enein Good People Typography
Lionel Soria Good People Production Designer
Richard Fearon MPC Colorist
Vladimir Chorvatovic Soundsquare Sound Design
Mihnea Gheorghiu Publicis Italia Creative Director
Thiago Cruz Publicis Italia Creative Director
Costanza Rossi Publicis Italia Creative Supervisor
Eddy Guimarães Publicis Italia Associate Creative Director
Vinicius Dalvi Publicis Italia Associate Creative Director
James Andrews Publicis Italia Senior Copywriter
Francesca Zazzera Publicis Italia Agency Producer
Tania Dal Pra Publicis Italia Agency Producer
Filippo D’Andrea Publicis Italia Account Director