2019 Winners & Shortlists

Write a short summary of what happens in the film.

In the Middle East we use our hands to do the talking; so you can only imagine how we’re like watching a heated football match; and of course that makes it one of the most compromising situations for someone whose doubtful of the deodorant they are using. That’s why Rexona, a deodorant brand, had a lot to say about football; so much that they needed to use the entire alphabet. So to celebrate the World Cup we created this hyper animated film to highlight every single action/reaction that could possibly happen when someone's watching a football match. And every single time, wearing deodorant is absolutely crucial.

Tell the jury about the creation of the original music track.

We wanted to create a sing-a-long song as memorable as the infamous “ABC” song that’s ingrained in all our minds. The beat had to be somewhat catchy while being easy enough to sing-a-long to. And just like the ABC song, each definition had to be snappy, witty, while being easy to remember. And because the alphabet is long, we chose not to rhyme, and instead kept it unpredictable. And of course since most people who watch football aren’t children, the music couldn’t be too kiddish- so it was a mash up between upbeat yet monotonous tempo and a football chant; making it the very first alphabet chant.