2019 Winners & Shortlists

SARAH. THE GAME CHANGER

Short List
BrandSAUDI TELECOM COMPANY
Product/ServiceFIBER OPTICS
EntrantJ. WALTER THOMPSON Riyadh, SAUDI ARABIA
CategoryDirection
Idea Creation J. WALTER THOMPSON Riyadh, SAUDI ARABIA

Write a short summary of what happens in the film.

When it comes to Internet speed in Saudi Arabia, the Saudi Telecom is King. Having dominated the category for a long time, the telco wanted to cement its dominance by growing its customer base. In a landmark year for women in the Kingdom which saw a rise of new freedoms, there’s also been a rise of female gamers who’ve been silently entering this male-oriented industry. In this film, we feature Sarah, a young female driver who never lost a drag-race.

Cultural/Context information for the jury

The film was banned on 15 December 2018. Seeing a Saudi female driving was unusual a year ago – so imagine seeing a film of a Saudi female drifting on the road. Local authorities felt that the film went overboard in its content. So after several discussions with them, we finally reached an agreement. The solution to cut down on the scenes were our lead driver was distracted– and we ended our film with a message specifying that speed should be extreme only online. This was released on 1 January 2019.

Credits

Name Company Role
Chafic Haddad J.Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J.Walter Thompson Executive Creative Director
Amr Wagih Mergawi J.Walter Thompson Creative Director
Noor Wafa J.Walter Thompson Copywriter
Max Dipasupil J.Walter Thompson Art Director
Yazeed Alharthi J.Walter Thompson Senior Copywriter
Joe Aboudaher J.Walter Thompson Head of TV Production KSA
Dana Alkutoubi J.Walter Thompson Head of Strategic Planning KSA
Rabie Hassoun J.Walter Thompson Senior Planner
Jad Haddad J.Walter Thompson Associate Business Director
Ziad Rayes J.Walter Thompson Account Director
Ahmed Alsahhaf Saudi Telecom Company GM Marketing & Communications
Abdullah Alotaibi Saudi Telecom Company Digital Media Director
All Over All Over Production House
George Ghaya All over Executive Producer
Ahmed Hussein All Over Director
Lizard Lizard Post-Prodcution
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