2019 Winners & Shortlists

Write a short summary of what happens in the film.

In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads.

Tell the jury about the casting process.

From ‘a girl who shaves her head’ to ‘a boy who holds his breath under water’, the stunts we wanted to showcase were quite challenging to say the least. That’s why casting children for those roles was extremely difficult. We had to go through many rounds of casting till we found the perfect talents who don’t just play innocence, but are also willing to perform those stunts. We then carried out a series of coaching sessions to train the children. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial.