2019 Winners & Shortlists


EntrantFP7/CAI Cairo, EGYPT
Idea Creation FP7/CAI Cairo, EGYPT

Write a short summary of what happens in the film.

Our film starts by telling the audience in a simple sentence; there’s another national team. This film is not about the known Egyptian national team, but there's another team that will be representing their country, despite their under-privileged environment and circumstances. We see our Nafas team playing football on the streets, showing-off their skills and peaking into their lives in a subtle way. The film is carried by a poetic narration as though from one of the kids. He says; instead of fields, we have concretes and instead of professional balls we have socks and metal cans. By the end of the film we see successive shots of different locations with a lingering sentiment, Street football was a way to show the environment these kids grew up in using whatever they had to practice. For others they’re just streets, for our heroes, every corner is a pitch or a playground.

Cultural/Context information for the jury

There are millions of homeless kids in Egypt, and people view them as delinquents and junkies, hopeless to society. Egypt was in a frenzy after qualifying for the world cup, which made it a great opportunity to hack into media channels that already had traffic from our targeted audience. The campaign positioned Nafas’s street children as street champions and national heroes participating in a global world cup. With every Egyptian man having played football on the street when they were young, the campaign used street football lingo that resonates with Egyptians, bringing our cause to light. Which meant that we steered away from any kind of previous communication regarding street kids that was usually a tearjerker or called for pity.

Provide the full film script in English.

We are the national team With concrete fields And goals of stone One of us is 11 men No matter what, we’ll play the game With socks or metal cans We’ll wear the ground down And keep score Midnight…rainbow-flick You’re paralyzed Watch out for my tunnels Because when I beat you, I teach you Pros don’t talk much The gameplay says it all When the pitch crowns its champion. We make the streets our own. In Egypt, every corner is a stadium. It all starts on the streets we are the national team you know nothing about And we’re going from the streets of Egypt to the stadiums of Russia Representing our country at the Street Child World Cup And Rexona and Clear have our backs the whole way


Name Company Role
Karim Ayesh FP7/CAI Creative Director
Ahmed Waheed Hamdy FP7/CAI Associate Creative Director
Mariam Maged Ibrahim FP7/CAI Senior Art Director
Mohamed Samy FP7/CAI Copywriter
Marize Sami FP7/CAI Head of Digital
Yasmin Shehab FP7/CAI Senior Account Manager
Monica Karkousha FP7/CAI Account Executive
Naila Fattouh FP7/CAI Head of Strategy
Omar Gawdat FP7/CAI Strategist
Heba Radwan FP7/CAI Head of Film Production Department
Moayad El Shenawy FP7/CAI Agency Producer
Omar Abou Zeid OZ Productions Executive Producer
Kholoud Kheidr OZ Productions Producer
Ahmed Tahoun N/A Director
Karim Mira Lizard Colorist
Sary Hany Key 66 Productions Music composer
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