LA VACHE QUI RIT - FROM FRANCE TO EGYPT WITH LOVE-TER
Brand | GROUPE BEL |
Product/Service | LA VACHE QUI RIT |
Entrant | MONKEYS Cairo, EGYPT |
Category | Visual Effects |
Idea Creation
|
KAIRO Cairo, EGYPT
|
Production
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MONKEYS Cairo, EGYPT
|
Production 2
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MARADONA PRODUCTIONS Giza, EGYPT
|
Write a short summary of what happens in the film.
Traditional Egyptian cows laughing happily in a rural setting in approval of the new La Vache Qui Rit white cheese.
Cultural/Context information for the jury
White cheese for Egyptians is THE authentic cheese. We don’t joke about it. It is produced in the traditional rural parts of Egypt and is an integral part of the Egyptian breakfast and dinner since the ancient Egyptians. For a red french cow to claim an authentic Egyptian white cheese is no easy business, and for sure needs the blessing of the Egyptian traditional cows.
Tell the jury about the visual effects and summarise any relevant challenges or techniques.
The challenge was to make these cows feel real yet funny without them being comic.And of course blend seamlessly with the natural rural setting. to achieve a lively and vibrant cow look we used physically correct digital simulation of cow skeleton motion and muscles dynamics underneath the digital flesh of the cows which then derives the motion of the digital skin. This results in a dynamic look of skin with sliding and muscle collisions extremely close to real skin movement. On top of that we simulated realistic fur with award winning state of the art digital hair software used in Hollywood blockbusters.
Credits
Mahmoud Ghali |
Monkeys |
Visual Effects Supervisor |
Youssef Ghali |
Monkeys |
Art Director |
Ahmed Ghali |
Monkeys |
Director |
Ahmed Hussein |
Self employed |
Film Director |
Hesham Ellabban |
Kairo |
Executive Creative Director |
Monstasser Khalil |
Kairo |
Creative Director |
Mahmoud Dogheim |
Kairo |
General Manager |
Rasha Hashem |
Maradona |
Executive Producer |
Micheal Makram |
Maradona |
Executive Producer |
Aya Hossam |
Maradona |
Assistant Producer |