ECLIPSE CROSS - WORKDAY OVER, OFF I GO
Brand | TEMSA - MITSUBISHI MOTORS TURKEY |
Product/Service | MITSUBISHI ECLIPSE CROSS |
Entrant | 3K1A MUSIC Istanbul, TURKEY |
Category | Use of Original Music |
Idea Creation
|
3K1A MUSIC Istanbul, TURKEY
|
Idea Creation 2
|
BATESMOTELPRO Istanbul, TURKEY
|
Production
|
3K1A MUSIC Istanbul, TURKEY
|
Production 2
|
FILMLAB&POSTLAB Istanbul, TURKEY
|
Additional Company
|
TEMSA MITSUBISHI MOTORS TURKEY Istanbul, TURKEY
|
Write a short summary of what happens in the film.
The music video features Turkey's the very first Youtubers portraying three colleagues who are singing about their work life and how they change when the workday is over. While the lyrics of the verses complain sarcastically about cliches, challenges, struggles, conflicts and routines of corporate life, the video makes a twist with the chorus in which they turn into their true selves after work, have fun and hit the road.
Cultural/Context information for the jury
"I've checked all to-do items / Already set tomorrow's meetings" lines of the verse make fun of so-called "Plaza Langue / Plaza Turkish" in which English words are used instead of their Turkish equivalents, resulting a weird combination of two languages.
Tell the jury about the creation of the original music track.
The composition and the production are made by taking the recent rise of trap music in Turkey into consideration, aiming to gain more attention. Keystones of the lyrics were ready and the final lyrics were written at the studio over the music. No professional vocalists were recorded, the actors sang themselves to create a more sincere feeling.
Credits
Onur Öztürk |
3K1A MUSIC |
Music |
Serkan Çinioğlu |
3K1A MUSIC |
Music |
Denizer Özveren |
3K1A MUSIC |
Music |
Volkan Öge |
Batesmotelpro |
Creative Director |
Tansu Tunçel |
Batesmotelpro |
Account Director |
Ömür Cedimağar |
Batesmotelpro |
Copywriter |
Cemil Öner |
Batesmotelpro |
Copywriter |
Uğur Karaman |
Batesmotelpro |
Project Manager |
Silvyo Behmoaras |
Postlab&Filmlab |
Director |
Bora Yüksel |
Postlab&Filmlab |
Producer |
Eren Yıldız |
Postlab&Filmlab |
Director Of Photography |
Arif Okur |
Postlab&Filmlab |
Production Designer |
Links
Video URL